Bayer and Alibaba Health form new partnership
Bayer Healthcare has recently agreed to partner with Alibaba Health in order to further promote and distribute its consumer health products and solutions to the Chinese market. China is currently the world’s second largest market, and the move will support the country’s ‘Healthy China 2030’ objectives.
Through the collaboration, Bayer will gain access to essential customer data through utilising Alibaba’s platform and identify key trends and growth areas.
Alibaba has stated that the partnership will enable the company to deliver “personalised online medical consulting” relating to customers’ lifestyle, health and diet, directly through the Alibaba website.”
The news follows on from Alibaba’s recent partnership with GlaxoSmithKline back in August, which has enabled the Chinese market to utilise GSK’s consultation health services.
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"We will form an all-round partnership in marketing, promotion and operation within the medical ecosystem of Alibaba," commented He Yong, Vice-President, Head of Marketing and Innovation of Bayer Consumer Health China.
Bayer has recently transformed the internal team within its consumer health division and has appointed two senior figures to further drive the growth of the business. Jennifer Brendel has recently been appointed Vice President of Communications within its Consumer Health Division in the US, in order to raise Bayer’s worldwide presence.
Brendel’s past experience working within Bayer’s Pharmaceutical Product Communications division, and within pharmaceutical giant Pfizer will also strengthen her position in this space.
Additionally, Brenda Raphael has recently been appointed Senior Vice President and General Manager of Therapeutics Business Unit for Bayer’s Consumer Health division to support the development of consumer products and self-care solutions, and support the marketing of these products.
Solent NHS launches UK's first sexual health self-service
Solent NHS Trust in the south of England has become the first in the UK to launch an integrated sexual health self-service system.
The national health service trust has launched a new Personal Health Record (PHR) that will enable patients to book and amend appointments online. This will allow clinicians to triage patients digitally, saving them time. If patients miss appointments then staff are alerted via simple push notifications.
Once it's fully implemented, Solent will be able to use the system for patients to easily access to repeat contraception, postal testing kits, results and prescriptions. PHR will also be used to anonymously notify partners who could be at risk of a sexually transmitted infection.
The PHR has been designed by healthcare IT provider Inform Health. Solent hopes the system will alleviate pressure on clinics that are currently reliant on traditional methods of booking appointments via the telephone. It will also provide holistic visibility of patient data, and allow patients to self-manage their sexual health by registering on a secure website and creating their own patient record.
PHR will further support Solent’s Sexual Health Services through the creation of joined-up, electronic patient records – a key benefit according to Ynez Symonds, Solent’s Sexual Health Services’ Head of Quality and Professions: “Our patients are at the heart of everything we do, so making their lives easier and being able to drill down to see what’s happening with patients in our area, so we can effectively target services, is really important" she said.
"We previously used a system that required patients to input the same demographic information every time they needed to request a testing kit or access condoms online. We know from patient feedback that for some this was a barrier to accessing services.
"Additionally, our previous system didn’t integrate with our Inform EPR (electronic patient record), used in clinics. This meant there was no easy way to see what patients were requesting and when they were returning kits, so it was near enough impossible to obtain a clear picture, assess trends and effectively tailor our future provision."
Symonds adds that the PHR system will also help them to reduce the risks of COVID-19 infection. "Like all NHS providers, we’re focused on resetting our services. We need to continue to adapt to minimise the risks of COVID-19 transmission, so PHR remains a top priority for us. I see it marking a real turning point for how patients access services and take greater control of their sexual health and wellbeing. I also think PHR will play an integral role in helping us to better target health promotion through quality data delivered through system integration.”