May 17, 2020

Havas Group extends its health and wellness focus with a new acquisition

healthcare
healthcare
Catherine Sturman
2 min
Health communications network Havas Group has recently acquired “SO What Global,” in order to develop its Havas Health & You global footprint, d...

Health communications network Havas Group has recently acquired “SO What Global,” in order to develop its Havas Health & You global footprint, delivering new concepts which will shape the burgeoning health-and-wellness market. Havas Group employs 20,000 people in over 100 countries, encompassing three business units - creative, media and healthcare & wellness.

SO What Global will join the Havas Health & You business unit as Havas SO.

Havas Health & You unites Havas Life, Health4Brands (H4B), Havas Lynx and Havas Life PR, all wholly owned health and communications networks.

The brand's two agencies, SO Healthy and SO Active, will complement the current service offerings to the Havas Group agency roster, through its full spectrum of science and consumer focused communication skill sets for global clients. The existing Havas Group agency Health for Brands London (H4B London) will also become part of the Havas SO Group as part of the deal.

With a focus on "life communications"—namely health, well-being and lifestyle—SO What Global currently works with many of the top pharma, consumer lifestyle and wellness companies, as well as global associations.

The agency will further evolve its proprietary mapping and development framework, called RelationSHIFT, defines where clients are in terms of reputation, and then creates a tailored pathway that moves them closer to the relationships that matter with key stakeholders.

Yannick Bolloré, CEO, Havas Group commented: "Bringing SO What Global into Havas Health & You is a strong strategic move to expand our healthcare and wellness capabilities. Their entrepreneurial mindset within the Havas Village will work to stimulate even more business growth and drive.”

Donna Murphy, CEO of Havas Health & You, and will work closely with European senior leaders for day-to-day operations.

“SO What Global’s integrated approach and fresh concepts, as well as the vast talent pool across the communications spectrum will bolster exciting offering for global clients," added Murphy.

 

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Jun 17, 2021

Check Point: Securing the future of enterprise IT

HOOPP
Checkpoint
3 min
Erez Yarkoni, Global VP, explains how a three-way partnership between Check Point, HOOPP, and Microsoft is yielding optimum cloud security

Cybersecurity solutions provider Check Point was founded in 1993 with a mission to secure ‘everything,’ and that includes the cloud. Conscious that nothing remains static in the digital world, the company prides itself on an ability to integrate new technology with its solutions. Across almost three decades in operation, Check Point, with its team of over 3,500 experts, has become adept at protecting networks, endpoints, mobile, IoT, and cloud.

“The pandemic has been somewhat of an accelerator in the evolution of cyber risk,” explains Erez Yarkoni, Global VP for Cloud Business. “We had remote workers and cloud adoption a long time beforehand, but now the volume and surface area is far greater.” Formerly a CIO for several big-name telcos before joining Check Point in 2019, Yarkoni considers the cloud to be “part of [his] heritage” and one of modern IT’s most valuable tools.

Check Point has three important ‘product families’, Quantum, CloudGuard, and Harmony, with each one providing another layer of holistic IT protection:

  • Quantum: secures enterprise networks from sophisticated cyber attacks
  • CloudGuard: acts as a scalable and unified cloud-native security platform for the protection of any cloud
  • Harmony: protects remote users and devices from cyber threats that might compromise organisational data

 

However, more than just providing security, Yarkoni emphasises the need for software to be proactive and minimise the possibility of threats in the first instance. This is something Check Point assuredly delivers, “the industry recognises that preventing, not just detecting, is crucial. Check Point has one platform that gives customers the end-to-end cover they need; they don't have to go anywhere else. That level of threat prevention capability is core to our DNA and across all three product lines.”

In many ways, Check Point’s solutions’ capabilities have actually converged to meet the exact working requirements of contemporary enterprise IT. As more companies embark on their own digital transformation journeys in the wake of COVID-19, the inevitability of unforeseen threats increases, which also makes forming security-based partnerships essential. Healthcare of Ontario Pension Plan (HOOPP) sought out Check Point for this very reason when it was in the process of selecting Microsoft Azure as its cloud provider. “Let's be clear: Azure is a secure cloud, but when you operate in a cloud you need several layers of security and governance to prevent mistakes from becoming risks,” Yarkoni clarifies. 

The partnership is a distinctly three-way split, with each bringing its own core expertise and competencies. More than that, Check Point, HOOPP and Microsoft are all invested in deepening their understanding of each other at an engineering and developmental level. “Both of our organisations (Check Point and Microsoft) are customer-obsessed: we look at the problem from the eyes of the customer and ask, ‘Are we creating value?’” That kind of focus is proving to be invaluable in the digital era, when the challenges and threats of tomorrow remain unpredictable. In this climate, only the best protected will survive and Check Point is standing by, ready to help. 

“HOOPP is an amazing organisation,” concludes Yarkoni. “For us to be successful with a customer and be selected as a partner is actually a badge of honor. It says, ‘We passed a very intense and in-depth inspection by very smart people,’ and for me that’s the best thing about working with organisations like HOOPP.”

 

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