How cloud technology is powering analytics in healthcare
As well as providing IT departments with an easy way to manage their IT infrastructure, cloud services provide innovative new opportunities for sales, marketing, legal, and essentially every other corporate branch of business.
In one case study, we were asked to gather key actionable information for an emerging pharmaceutical company. We created an integrated reporting system in the cloud that offered the client the data they needed to achieve objectives in the following areas:
⦁ Field Activity. Data gathered from Salesforce CRM is available on the cloud. Using this data, we were able to paint a clear picture of the type of prescribing activity that was taking place throughout the relevant healthcare markets.
⦁ Sales Data. Real-time sales data was incorporated into this system so that decisions could be made based on current market activity. In addition, historical data could be analyzed by advanced systems to help the company predict future changes.
⦁ Competitor Trends. We incorporated business intelligence into the system so this data would be easily accessible for the client.
⦁ Planning for the Future. Accurate data analytics enables effective long-term business strategies. In this example, how particular prescriptions were trending, allowing the organisation to make budgeting decisions for future research, marketing, and sales.
Collecting information from multiple points and then storing it in one location makes it easier and more effective to use that data effectively. The data used for this project was assembled from many different sources. As this pharmaceutical company continues to grow and advance, we will be able to incorporate new data sources into their existing system so that their ability to make decisions and improve their competitive position can evolve over time.
Raw data is valuable but it can be extremely time-consuming and difficult for companies to manually work through. Teams are tasked with cross-referencing data from multiple sources to create meaningful findings that inform decisions. With the power of cloud analytics, however, all data can be available in one place and automatically analysed by advanced computer systems.
For this engagement, we set up infrastructure using Microsoft Azure, which included a complete network with virtual machines, storage systems, data backup and recovery, and much more. We then made this data more accessible using cloud-based SQL servers. Finally, the Power BI from Microsoft was used to analyze the data and generate actionable reports for the company to use.
When done, leadership teams had the insights they needed to make effective decisions. Sales teams were given mobile dashboards so they could see physicians’ prescribing trends, as well as other valuable information on the go. Not surprisingly, having this type of information allowed the sales group to make smarter decisions and grow in popularity.
Check Point: Securing the future of enterprise IT
Cybersecurity solutions provider Check Point was founded in 1993 with a mission to secure ‘everything,’ and that includes the cloud. Conscious that nothing remains static in the digital world, the company prides itself on an ability to integrate new technology with its solutions. Across almost three decades in operation, Check Point, with its team of over 3,500 experts, has become adept at protecting networks, endpoints, mobile, IoT, and cloud.
“The pandemic has been somewhat of an accelerator in the evolution of cyber risk,” explains Erez Yarkoni, Global VP for Cloud Business. “We had remote workers and cloud adoption a long time beforehand, but now the volume and surface area is far greater.” Formerly a CIO for several big-name telcos before joining Check Point in 2019, Yarkoni considers the cloud to be “part of [his] heritage” and one of modern IT’s most valuable tools.
Check Point has three important ‘product families’, Quantum, CloudGuard, and Harmony, with each one providing another layer of holistic IT protection:
- Quantum: secures enterprise networks from sophisticated cyber attacks
- CloudGuard: acts as a scalable and unified cloud-native security platform for the protection of any cloud
- Harmony: protects remote users and devices from cyber threats that might compromise organisational data
However, more than just providing security, Yarkoni emphasises the need for software to be proactive and minimise the possibility of threats in the first instance. This is something Check Point assuredly delivers, “the industry recognises that preventing, not just detecting, is crucial. Check Point has one platform that gives customers the end-to-end cover they need; they don't have to go anywhere else. That level of threat prevention capability is core to our DNA and across all three product lines.”
In many ways, Check Point’s solutions’ capabilities have actually converged to meet the exact working requirements of contemporary enterprise IT. As more companies embark on their own digital transformation journeys in the wake of COVID-19, the inevitability of unforeseen threats increases, which also makes forming security-based partnerships essential. Healthcare of Ontario Pension Plan (HOOPP) sought out Check Point for this very reason when it was in the process of selecting Microsoft Azure as its cloud provider. “Let's be clear: Azure is a secure cloud, but when you operate in a cloud you need several layers of security and governance to prevent mistakes from becoming risks,” Yarkoni clarifies.
The partnership is a distinctly three-way split, with each bringing its own core expertise and competencies. More than that, Check Point, HOOPP and Microsoft are all invested in deepening their understanding of each other at an engineering and developmental level. “Both of our organisations (Check Point and Microsoft) are customer-obsessed: we look at the problem from the eyes of the customer and ask, ‘Are we creating value?’” That kind of focus is proving to be invaluable in the digital era, when the challenges and threats of tomorrow remain unpredictable. In this climate, only the best protected will survive and Check Point is standing by, ready to help.
“HOOPP is an amazing organisation,” concludes Yarkoni. “For us to be successful with a customer and be selected as a partner is actually a badge of honor. It says, ‘We passed a very intense and in-depth inspection by very smart people,’ and for me that’s the best thing about working with organisations like HOOPP.”