Millennials have the highest rates of wellness programme participation
A research report by the Employee Benefit Research Institute (EBRI) and Greenwald & Associates has highlighted that with the emergence of bespoke digital health services, millennials are reshaping the way in which care is delivered, both in acute settings and at home.
The company has found that millennials surpass the number of Baby Boomers and Gen Xers who remain satisfied with health plans (56%) and remain keen to explore different options and choices.
Additionally, millennials lead the way to embracing new products and services, such as walk-in clinics (30%), whereas only 14% of baby boomers have utilised this service, alongside 18% of Gen Xers.
However, with regards to building relationship with Primary Care Providers (PCP) the differences in importance for Baby Boomers and Millennials are startling.
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Whilst baby boomers have increased faith in traditional services, where the group believes it to be essential for a doctor to have detailed knowledge of a patient’s medical history (96%), this has therefore led this group to make healthier decisions upon speaking with their PCP (80%).
On the other hand, millennials scored higher on believing that primary doctors lack the medical expertise for complex health issues (39%) and many rely on themselves, rather than a medical professional to make key decisions regarding their healthcare needs (68%) and undertake research to look at various health care options.
With this in mind, millennials have also become the biggest market to participate in wellness programmes. 64% of millennials have visited an on-site clinic, 33% have received counselling in some form and over 60% have had biometric screenings.
Furthermore, the group has embraced digital services, such as telehealth. Increasingly busy lifestyles have made digital tools and services grow in popularity, where up to 40% of millennials have classed telehealth to be an essential service, in stark comparison with 27% of Gen X’ers and 19% of Baby Boomers.
On the rise: Doktor.se
1. Doktor.se launches as a digital healthcare platform in Sweden in 2016. The company's focus is on the B2B market, with a mission to help members find, book and get access to healthcare services through telehealth and telephone calls.
2. The company offers healthcare services through its app as well as at bricks and mortar clinics. After raising more than €40 million in a funding round in May 2020 to expand its operations both nationally and overseas, CEO and founder Martin Lindman says there are plans to enter new markets at the beginning of 2021.
3. Belgium becomes the fifth market where Doktor.se provides telemedicine, through Belgium's communications company Proximus Group. It becomes the second most downloaded doctor app in Europe, and over 1.2 million patient consultations are carried out, either through the app or at physical clinics in Sweden. Throughout 2020 it administers over 250,000 COVID-19 antibody tests in Sweden.
4. Doktor.se is the most popular digital healthcare in Sweden, used by approximately one-tenth of the country's population. New funds are raised to offer improved services for mental health and chronic illnesses, and to expand digital services and acquire physical services to integrate into its digital platforms with the aim of creating a hybrid model.
5. The company announces €29.5 million in funding from Chinese technology multinational Tencent Holdings. Doktor.se say the funds will be used to make its global healthcare services more efficient, accessible and affordable.
The platform now employs nurses, doctors and specialist doctors, psychologists, and physiotherapists, and is available across Europe and in Brazil.
6. Over 1.5 million people are currently using healthcare apps developed by Doktor.se, either run by the company or through its SaaS licensing business. There are around 900 people employed by the company, and Doktor.se say that the productivity of medical staff using the platform is up to four times greater than those working in traditional services.