WellNested: Postnatal care via a digital platform
WellNested is digital healthcare platform that helps new parents access postnatal care via a curated network of specialist postnatal care providers. Stephanie Rampello got the idea for the company after staying with a friend who had recently given birth. She saw how all-consuming the experience was, and how little support there was beyond asking family members for help. "I saw that other countries beyond the US had figured out how to make postnatal care proactive, supportive, community-based, less isolating and just better" she says.
"New families face many challenges after their baby arrives, including physical recovery, emotional adjustments, learning to feed the baby, getting to know their baby and their unique needs, finding time to sleep, and caring for other children in the house" Stephanie says.
With a career in healthcare operations, strategy and patient experience behind her, she set out to solve this problem along with her co-founder Karina, who has a background in tech innovation. "One of the biggest challenges families face is assessing their experiences, self-diagnosing what care they need, and then finding that care through an external source. In addition to the baby’s frequent physician appointments starting just days after birth, the mother’s formal healthcare is largely reactive, delayed and fragmented.
"In the postnatal space, parents are introduced to a wide range of new providers they’ve never heard of before, and it’s challenging to understand what each does, if they can address the parent’s need effectively, how much to pay and what’s covered by insurance. Often when families need this care, they need it fast, and that’s where WellNested steps in. We take a family-centered design approach within an online platform to create a user experience that guides families to the right care provider that works for them, simply and quickly."
The platform has been designed to help professionals too. Stephanie says most are discovered through word of mouth, and certifications can vary widely. WellNested helps them streamline business tasks, "by modernizing providers’ online presence, enabling online booking, and processing payment and insurance reimbursement paperwork for families. This not only streamlines the client experience when they book a service, but also increases their exposure to new potential clients through broader marketing efforts and partnerships, thereby breaking down barriers in a way that providers themselves alone can’t do. "
Stephanie explains that one of the challenges of the pandemic has been lactation support, an essential service. Additionally most non-profit organisations shifted to virtual services, leading to shortages in support. "One of WellNested’s big focus areas has been lactation support as new moms cannot learn how to breastfeed through a YouTube video or a blog article" she says.
"This care is absolutely, truly essential, and often requires 1:1 support. Within a few months, we developed a tech platform that enabled families to connect with a highly vetted network of lactation consultants within minutes for same day or next day appointments, at home or virtually, and also brought transparency to insurance benefits."
The plan is to expand the platform across the US in the next few years. "In three years, WellNested will be available to families across multiple US metros, delivering a guided, seamless, and integrated care experience from birth through a baby’s first year of life, delivering on the promise of making it simple and fast for families to get the personalized care for them.
"On the provider side, we’ll be rapidly growing our provider network, and in turn helping these entrepreneur-care providers reach more families, streamline their businesses with technology and gain the lifestyle flexibility and financial freedom that comes from private practice work."
Check Point: Securing the future of enterprise IT
Cybersecurity solutions provider Check Point was founded in 1993 with a mission to secure ‘everything,’ and that includes the cloud. Conscious that nothing remains static in the digital world, the company prides itself on an ability to integrate new technology with its solutions. Across almost three decades in operation, Check Point, with its team of over 3,500 experts, has become adept at protecting networks, endpoints, mobile, IoT, and cloud.
“The pandemic has been somewhat of an accelerator in the evolution of cyber risk,” explains Erez Yarkoni, Global VP for Cloud Business. “We had remote workers and cloud adoption a long time beforehand, but now the volume and surface area is far greater.” Formerly a CIO for several big-name telcos before joining Check Point in 2019, Yarkoni considers the cloud to be “part of [his] heritage” and one of modern IT’s most valuable tools.
Check Point has three important ‘product families’, Quantum, CloudGuard, and Harmony, with each one providing another layer of holistic IT protection:
- Quantum: secures enterprise networks from sophisticated cyber attacks
- CloudGuard: acts as a scalable and unified cloud-native security platform for the protection of any cloud
- Harmony: protects remote users and devices from cyber threats that might compromise organisational data
However, more than just providing security, Yarkoni emphasises the need for software to be proactive and minimise the possibility of threats in the first instance. This is something Check Point assuredly delivers, “the industry recognises that preventing, not just detecting, is crucial. Check Point has one platform that gives customers the end-to-end cover they need; they don't have to go anywhere else. That level of threat prevention capability is core to our DNA and across all three product lines.”
In many ways, Check Point’s solutions’ capabilities have actually converged to meet the exact working requirements of contemporary enterprise IT. As more companies embark on their own digital transformation journeys in the wake of COVID-19, the inevitability of unforeseen threats increases, which also makes forming security-based partnerships essential. Healthcare of Ontario Pension Plan (HOOPP) sought out Check Point for this very reason when it was in the process of selecting Microsoft Azure as its cloud provider. “Let's be clear: Azure is a secure cloud, but when you operate in a cloud you need several layers of security and governance to prevent mistakes from becoming risks,” Yarkoni clarifies.
The partnership is a distinctly three-way split, with each bringing its own core expertise and competencies. More than that, Check Point, HOOPP and Microsoft are all invested in deepening their understanding of each other at an engineering and developmental level. “Both of our organisations (Check Point and Microsoft) are customer-obsessed: we look at the problem from the eyes of the customer and ask, ‘Are we creating value?’” That kind of focus is proving to be invaluable in the digital era, when the challenges and threats of tomorrow remain unpredictable. In this climate, only the best protected will survive and Check Point is standing by, ready to help.
“HOOPP is an amazing organisation,” concludes Yarkoni. “For us to be successful with a customer and be selected as a partner is actually a badge of honor. It says, ‘We passed a very intense and in-depth inspection by very smart people,’ and for me that’s the best thing about working with organisations like HOOPP.”