Welltok acquires Wellpass in a bid to enter the Medicaid market
Welltok, a data-driven, enterprise SaaS company that delivers the industry’s leading consumer health activation platform, has acquired the creator of interactive, popular text-based programmes, Wellpass.
Acquiring products such as Text4Baby, Text2Quit and Care4Life will further the company’s presence in the managed Medicaid and government markets and bring sophisticated text messaging capabilities and proven, evidence-based health programs into its consumer health activation platform.
“Wellpass is a natural extension of the tremendous work we have been doing to enable health entities to activate consumers by targeting and connecting them with personalized health improvement resources,” said Jeff Margolis, chairman and CEO of Welltok.
“We look forward to building on Wellpass’ successful creation of consumer-first, actionable solutions that enable managed Medicaid, community focused organisations and state agencies to effectively improve the health and wellbeing of their populations.”
Working with an impressive roster of managed Medicaid plans, state Medicaid agencies and departments of health, as well as providers and pharmaceutical companies, Wellpass has engaged with over 3mn individuals, delivering more than 400mn messages.
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Its evidence-based, clinically validated programmes range from adult and child health to diabetes management, smoking cessation and prenatal care and have generated impressive results, such as:
- 26% increase in well-baby visits
- 35% fewer missed prenatal visits
- Reduced HbA1c by 12 percent (10.5% baseline)
The acquisition will allow Wellpass’ current clients to more effectively target and engage their members through machine learning and data driven insights, additional outreach channels like interactive voice, chatbot, and live coaching, and the ability to seamlessly incentivise and reward actions.
In addition, Wellpass’ interactive programmes and capabilities will be available in conjunction with Welltok’s full product suite. This will benefit the company’s broad portfolio of clients in the Medicare, large employer, commercial health, pharmacy and health services markets.
“We are excited to join the Welltok family and bring even more value to our clients and their consumers,” said Paul Meyer, Wellpass CEO and Welltok’s new public and community market president.
“Welltok’s end-to-end platform delivers unparalleled insights and the seamless ability for our clients, and the market at large, to connect individuals with the right resources, programming and incentives that drive action and positive outcomes for all.”
Check Point: Securing the future of enterprise IT
Cybersecurity solutions provider Check Point was founded in 1993 with a mission to secure ‘everything,’ and that includes the cloud. Conscious that nothing remains static in the digital world, the company prides itself on an ability to integrate new technology with its solutions. Across almost three decades in operation, Check Point, with its team of over 3,500 experts, has become adept at protecting networks, endpoints, mobile, IoT, and cloud.
“The pandemic has been somewhat of an accelerator in the evolution of cyber risk,” explains Erez Yarkoni, Global VP for Cloud Business. “We had remote workers and cloud adoption a long time beforehand, but now the volume and surface area is far greater.” Formerly a CIO for several big-name telcos before joining Check Point in 2019, Yarkoni considers the cloud to be “part of [his] heritage” and one of modern IT’s most valuable tools.
Check Point has three important ‘product families’, Quantum, CloudGuard, and Harmony, with each one providing another layer of holistic IT protection:
- Quantum: secures enterprise networks from sophisticated cyber attacks
- CloudGuard: acts as a scalable and unified cloud-native security platform for the protection of any cloud
- Harmony: protects remote users and devices from cyber threats that might compromise organisational data
However, more than just providing security, Yarkoni emphasises the need for software to be proactive and minimise the possibility of threats in the first instance. This is something Check Point assuredly delivers, “the industry recognises that preventing, not just detecting, is crucial. Check Point has one platform that gives customers the end-to-end cover they need; they don't have to go anywhere else. That level of threat prevention capability is core to our DNA and across all three product lines.”
In many ways, Check Point’s solutions’ capabilities have actually converged to meet the exact working requirements of contemporary enterprise IT. As more companies embark on their own digital transformation journeys in the wake of COVID-19, the inevitability of unforeseen threats increases, which also makes forming security-based partnerships essential. Healthcare of Ontario Pension Plan (HOOPP) sought out Check Point for this very reason when it was in the process of selecting Microsoft Azure as its cloud provider. “Let's be clear: Azure is a secure cloud, but when you operate in a cloud you need several layers of security and governance to prevent mistakes from becoming risks,” Yarkoni clarifies.
The partnership is a distinctly three-way split, with each bringing its own core expertise and competencies. More than that, Check Point, HOOPP and Microsoft are all invested in deepening their understanding of each other at an engineering and developmental level. “Both of our organisations (Check Point and Microsoft) are customer-obsessed: we look at the problem from the eyes of the customer and ask, ‘Are we creating value?’” That kind of focus is proving to be invaluable in the digital era, when the challenges and threats of tomorrow remain unpredictable. In this climate, only the best protected will survive and Check Point is standing by, ready to help.
“HOOPP is an amazing organisation,” concludes Yarkoni. “For us to be successful with a customer and be selected as a partner is actually a badge of honor. It says, ‘We passed a very intense and in-depth inspection by very smart people,’ and for me that’s the best thing about working with organisations like HOOPP.”