May 17, 2020

4 ways to improve content marketing in healthcare

2 min
Companies within the industry need to put together a plan of action in order to control its marketing efforts.
Although it often gets lost in the shuffle, the healthcare sector needs to incorporate content marketing into its strategy.

Companies within the indust...

Although it often gets lost in the shuffle, the healthcare sector needs to incorporate content marketing into its strategy.

Companies within the industry need to put together a plan of action in order to improve its marketing efforts.

RELATED TOPIC: 4 tips to conducting a successful digital marketing pharma campaign

But just creating good content isn’t enough. Healthcare marketers don’t only need to focus their marketing techniques toward their target audience, but it also should inspire them to take action.

Healthcare marketing doesn’t have to be a struggle. Finding ways to relate to your target audience by writing about things they’re interested in should be a priority.

RELATED TOPIC: The Dark Side of Big Pharma: How Marketing to Doctors Really Works

Below are four content marketing strategies for the healthcare sector.

1.Stay relevant

The main rule of content marketing is having content that is significant and well-suited to the moment. One of the ways healthcare sector can stay relevant is through offering professional analysis on breaking news stories.

2.Relate to your consumers

One of the major challenges as a healthcare provider is connecting on a human level. Because of this, company’s content marketing strategies should revolve around humanizing your employees.

RELATED TOPIC: 5 Things to Remember When Marketing Health Insurance to Women

A good way to accomplish this feat is by creating personal profiles to tell their story, and feature it on the company website.

3.Answer the important questions

Although Google can provide several answers, clinicians’ ability to write posts with compelling SEO headlines can often engage a target audience.

RELATED TOPIC: Top 10 Marketing Tips for Hospital Leaders

The article should answer questions, give background information and provide advice. By doing so, it can solidify the hospital or company’s place as a go-to resource.

4.Use video

One of the main reasons content marketing campaigns struggle is because they fail to connect with their target audience.

With over 50 percent of users favoring mobile devices over laptops or desktops, creating content that users can easily consumer is vital. Thus, the use of video has steadily increased in popularity.

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Jun 21, 2021

Dubai's new smart neuro spinal hospital: need to know

2 min
The brand new Neuro Spinal Hospital and Radiosurgery Centre has opened in Dubai. We take a look at what this smart hospital offers. 

We take a look at Dubai's new smart hospital. 

What: The Neuro Spinal Hospital and Radiosurgery Centre is a new hospital featuring state-of-the-art technology for spinal, neurosurgical, neurological, orthopaedic, radiosurgery and cancer treatments. The 700 million AED hospital, (equivalent to £138 million), has 114 beds, smart patient rooms, and green spaces for patient rehabilitation, and is four times the capacity of its former premises in Jumeirah.   It is also the UAE’s first hospital to have surgical robots. 

Where: The hospital is located in the Dubai Science Park. Founded in 2005,  Dubai Science Park is home to more than 350 companies from multinational corporations in life sciences, biotechnology and research; over 4,000 people work here each day. 

Who: The UAE's Neuro Spinal Hospital and Radiosurgery Centre was first established in Jumeirah in 2002 by Dr. Abdul Karim Msaddi, as the first as the first "super-specialty" neuroscience hospital. 

Why: With advanced diagnosis and robotics, the hospital will provide care across neuroscience, spine, orthopaedics and oncology for people residing in the UAE, as well as international patients.  

Prof. Abdul Karim Msaddi, Chairman and Medical Director of the hospital, said: “We are proud to bring world-class healthcare services to Dubai and believe our  next-generation hospital will be a game-changer for the emirate’s and the region’s medical industry.

"It will not only significantly increase the availability of specialist neuroscience and radiosurgery treatments and provide better patient care but help attract and develop local and international talent. Investing in the new centre represents our continued faith in the resilience of the region’s economy, as well as a testament to our ongoing drive towards healthcare innovation in the UAE.”

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