6 Physician Personas Every Executive Will Recognize
Everyone works differently, and recognizing that can help executives fine tune their management tactics to be more effective and meet physicians’ and medical groups’ needs.
The Advisory Board detailed six personas that are worthy of attention, especially when determining where a physician will work best.
Here are the six distinct physician personas that every executive will recognize.
1. Digital Natives
“Digital native” physicians easily adapt to the EMR. They incorporate technology into their workloads and have mastered the balance of writing enough information in the EMRs patient note to meet clinical objectives, but not so much that it becomes confusing. They are comfortable with their patients via email and telephone and embrace virtual consults.
2. Digital Adaptors
These physicians struggle to manage electronic work demands and are characterized as having lower typing seeds, difficulty with the EMR user interface and trouble balancing electronic and live patient demands.
“Superproducer” physicians are deeply motivated by productivity demands. They prefer tiered RVU compensation and are willing to work evenings and weekends to increase opportunity for clinical visits.
4. Threshold Workers
These physicians are motivated by both clinical objectives and the desire to strike work-life balance. They prefer threshold-based RVU compensation and oppose nontraditional work hours. Like the superproducers, threshold workers might be more cut out for a certain care setting. Some medical groups offer threshold workers roles in urgent care centers, where they receive shift-based salaries.
Physicians that see themselves as the leader of the care team and the owner of the patient relationship are referred to as “coaches.” They take on the responsibility of supervising and managing other providers. Medical groups can structure compensation to incent coach behavior from primary care physicians. The PCPs may receive a set annual amount to supervise advanced practitioners or they may receive a fee for each RVU generated by an AP.
Quarterback physicians see themselves as members of a care team – a team made up of peers who are collectively responsible for patient relationships. Quarterbacks may “call the play” but then hand off responsibility for the patient to another provider. Many medical groups structure compensation to bring out quarterback behavior by asking APs to cover a portion of the PCPs practice costs or involve PCPs and APs in profit sharing.
Schneider Electric's intelligent patient room: need to know
Schneider Electric has launched a virtual showcase that features its new "intelligent patient room". What is it exactly?
Who: Schneider Electric is a multinational that develops energy and automation solutions for many different industries - including hospitality, education, defence, and healthcare. Founded in 1836, today it is a Fortune 500 company, and it currently provides technology to 40% of hospitals around the world, among them Penn Medicine, one of the top hospitals in the US where Schneider's EcoStruxure for Healthcare is deployed, an IoT solution.
What: Schneider has launched its Innovation Experience Live Healthcare Lab, an immersive experience that takes visitors through a demonstration of a hospital, including the doctor’s office, the operating room, and the intelligent patient room.
The room features a digital patient footwall - a touchscreen that creates a single reference point for patients, families and healthcare providers, by incorporating care information, entertainment and environmental controls all in one place. A separate digital patient door display has important information for healthcare staff.
All Schneider's equipment is low-voltage, and integrated so that the patient room, clinical needs and IT are all seamlessly connected, what Schneider calls a digital “system of systems.”
Why: Mike Sanders, Customer Projects & Services in Healthcare Innovation at Schneider Electric, explains: “The hospital of the future will need to put the patient experience at the forefront, using innovative and connected systems to provide superior in-hospital care experiences.”
“With the shift to remote work and business brought forth by the pandemic, we knew that we needed to invest in a new virtual experience that showcases our vision for a truly integrated healthcare experience. We believe our intelligent patient room is the solution that our healthcare partners and customers have been looking for, and we’re excited to offer a way for them to experience it no matter where they are in the world.”
Where: The virtual experience was modelled after the new innovations installed at Penn Medicine in Philadelphia, the first real-world installation of Schneider Electric’s fully integrated intelligent patient room technology. It is currently being hosted at the company’s St. Louis Innovation Hub and Innovation Executive Briefing Center (IEBC) facility.