Citroen advert banned after causing epilepsy symptoms
A television advert for car manufacturer Citroen has been banned by the Advertising Standards Agency (ASA) amid complaints that it triggered epilepsy symptoms.
The ASA reportedly received 10 complaints from viewers about the advert for the Citroen DS4, saying it caused symptoms commonly linked to photo-sensitive epilepsy.
One viewer even reported having a full epileptic fit after watching the advertisement.
It has now been declared by the ASA that the advert may not be aired again while it is in its current format.
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The Citroen DS4’s ‘Yes Men’ advert features the word yes flashing across the screen in various patterns, formats and colours.
In total the word yes appears on the screen 304 times in both black and white writing and the advert has been aired on UK television channels ITV and UK Gold and Sky.
However, Citroen have said the advert was reviewed and cleared for showing by Clearcast, the organisation that monitors television adverts with flashing images.
Clearcast also confirmed that the advert had passed the Harding FPA (Flash and Pattern Analyser) test.
In spites of this, TV watchdog OFCOM ruled that the advert did breach current standards and guidelines after the ASA approached the body for further analysis of the commercial.
In a statement the ASA said: “We noted that Ofcom had identified that the ad had met all three conditions needed to be considered a breach of their guidance.
“We also noted that several complainants had told us that they suffered symptoms associated with photo-sensitive epilepsy, including a seizure.
It added: “We therefore concluded that the ad had breached the Code.”
“The ad must not appear again in its current form.”
Citroen DS4 'Yes Men' advert. (WARNING: Contains flashing images)
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LG launches purpose-built smart TV for hospitals
LG Business Solutions USA has announced two new hospital TVs that are designed to improve patient management and engagement while adhering to critical safety standards for healthcare facilities.
One of the TVs is LG's biggest ever screen for a hospital - the 65-inch 4K Ultra HD model. It has LG’s NanoCell display technology, enabling it to display vivid pictures, and provides built-in support for hospital pillow speakers and embedded broadband LAN capability, so hospitals can deliver video on demand without requiring a separate set-top box in the patient room.
It also includes configuration software with an intuitive interface for setting up the TV to work in a hospital setting, plus a software-enabled access point feature that turns the TV into a Wi-Fi hotspot.
The second TV screen is the 15-inch Personal Healthcare Smart Touch TV with a multi-touch screen. It is designed to be installed on an adjustable arm for use in shared spaces or smaller patient rooms and will support LG's new, modular LG AM-AC21EA video camera, and HD video communication.
Both include support for video conferencing, and are UL Certified for use in healthcare facilities, a global safety standard. They also feature LG’s integrated Pro:Centric hospital management solutions, allowing hospitals and LG’s patient engagement development partners to personalise a patient's room, providing entertainment, hospital information, services, patient education, and more.
Additionally its communication platform makes it possible to conduct video calls between patients and clinicians or family.
“Our newest LG hospital TVs reflect ongoing feedback from the industry and include capabilities integrated to meet the unique needs of a critical market” said Tom Mottlau, Director of Healthcare Solutions, LG Electronics USA.
“Our healthcare patient engagement development partners requested an upgradable version of webOS for our Pro:Centric smart TV platform so they could more easily introduce new features for their hospital customers. For the latest versions of webOS, LG worked closely with our partners to make their request a reality and to deliver a hospital TV platform that can evolve over time.”