May 17, 2020

Citroen advert banned after causing epilepsy symptoms

Citroen advert
advert
DS4
Yes Men
Admin
2 min
An image from the Citroen 'Yes Men' advert
A television advert for car manufacturer Citroen has been banned by the Advertising Standards Agency (ASA) amid complaints that it triggered epilepsy s...

A television advert for car manufacturer Citroen has been banned by the Advertising Standards Agency (ASA) amid complaints that it triggered epilepsy symptoms.

The ASA reportedly received 10 complaints from viewers about the advert for the Citroen DS4, saying it caused symptoms commonly linked to photo-sensitive epilepsy.

One viewer even reported having a full epileptic fit after watching the advertisement.

It has now been declared by the ASA that the advert may not be aired again while it is in its current format.

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The Citroen DS4’s ‘Yes Men’ advert features the word yes flashing across the screen in various patterns, formats and colours.

In total the word yes appears on the screen 304 times in both black and white writing and the advert has been aired on UK television channels ITV and UK Gold and Sky.

However, Citroen have said the advert was reviewed and cleared for showing by Clearcast, the organisation that monitors television adverts with flashing images.

Clearcast also confirmed that the advert had passed the Harding FPA (Flash and Pattern Analyser) test.

In spites of this, TV watchdog OFCOM ruled that the advert did breach current standards and guidelines after the ASA approached the body for further analysis of the commercial.  

In a statement the ASA said: “We noted that Ofcom had identified that the ad had met all three conditions needed to be considered a breach of their guidance.

“We also noted that several complainants had told us that they suffered symptoms associated with photo-sensitive epilepsy, including a seizure.

It added: “We therefore concluded that the ad had breached the Code.”

“The ad must not appear again in its current form.”

Citroen DS4 'Yes Men' advert. (WARNING: Contains flashing images)

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Jun 21, 2021

Dubai's new smart neuro spinal hospital: need to know

Robotics
smarthospitals
Cancer
Neurology
2 min
The brand new Neuro Spinal Hospital and Radiosurgery Centre has opened in Dubai. We take a look at what this smart hospital offers. 

We take a look at Dubai's new smart hospital. 

What: The Neuro Spinal Hospital and Radiosurgery Centre is a new hospital featuring state-of-the-art technology for spinal, neurosurgical, neurological, orthopaedic, radiosurgery and cancer treatments. The 700 million AED hospital, (equivalent to £138 million), has 114 beds, smart patient rooms, and green spaces for patient rehabilitation, and is four times the capacity of its former premises in Jumeirah.   It is also the UAE’s first hospital to have surgical robots. 

Where: The hospital is located in the Dubai Science Park. Founded in 2005,  Dubai Science Park is home to more than 350 companies from multinational corporations in life sciences, biotechnology and research; over 4,000 people work here each day. 

Who: The UAE's Neuro Spinal Hospital and Radiosurgery Centre was first established in Jumeirah in 2002 by Dr. Abdul Karim Msaddi, as the first as the first "super-specialty" neuroscience hospital. 

Why: With advanced diagnosis and robotics, the hospital will provide care across neuroscience, spine, orthopaedics and oncology for people residing in the UAE, as well as international patients.  

Prof. Abdul Karim Msaddi, Chairman and Medical Director of the hospital, said: “We are proud to bring world-class healthcare services to Dubai and believe our  next-generation hospital will be a game-changer for the emirate’s and the region’s medical industry.

"It will not only significantly increase the availability of specialist neuroscience and radiosurgery treatments and provide better patient care but help attract and develop local and international talent. Investing in the new centre represents our continued faith in the resilience of the region’s economy, as well as a testament to our ongoing drive towards healthcare innovation in the UAE.”

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