How Many Likes Can Your Hospital Get?
Written by Tina Samuels
Does Our Hospital Need a Facebook Fan Page?
It seems as if everyone and every company has a Facebook page.
While regular websites still play an important role in branding, Facebook allows a personal level of interaction. There are many reasons that you should sign up and use a Facebook page for your hospital.
Let's take a look at the best parts of having an account.
A page on Facebook is the perfect place to reach out to your local community. Especially if you are trying to brand your hospital as a community based health center.
People have a choice of which hospitals to use, allow your social media presence to brand your hospital as the place to go. Post updates on new services, little known programs, and events.
The page can also be used to inform locals of job openings, classes, and health care events (such as flu shot clinics).
Facebook has a function where users can post questions and people can choose the answers. If you prefer, you can ask a question in a status update and allow comments instead of the traditional question format provided by the site.
You can also start groups for people in your community.
Health support forums fill the internet, but it can be hard to find a local support group. Since Facebook has permeated so many lives, finding a local, hospital based support group for a particular illness can create a great environment for your hospital.
Other groups can include those for employees, doctors, nurses, and trustees.
An important function your page can be used for is collecting data.
Polls and surveys can be answered by community members. The more people participating can give you a better idea of the general health in your community. Health initiatives can be created based on the information gathered.
Uploading videos to Facebook or even linking to your YouTube channel can generate far more exposure for your hospital. These videos can showcase new procedures, new staff, and health topics.
Educational content is easily spread among users. Many shares occur when the information is a new take on old information or a new discovery that people aren't familiar with. Share videos on how to treat the flu at home, how to keep foods safe to eat, and how to identify common illness.
Community health education is the most important part of reaching out.
A Facebook page can allow you to interact on a more personal level with the people using your facilities than a regular website. Social networks bring a familiarity that can never be reached by forums and websites alone.
Yes, your hospital could certainly use a Facebook page if it is currently lacking one.
It can help brand your facility, reach out, and serve the community. Reputation management is easier when you are able to interact with the community and learn exactly what it is they are looking for in a health provider.
Find out what works, what doesn't, and how you can implement ideas the people using your facility want or need.
About the Author
Tina Samuels writes on how to remove personal information, social media, marketing, and small business topics.
Dubai's new smart neuro spinal hospital: need to know
We take a look at Dubai's new smart hospital.
What: The Neuro Spinal Hospital and Radiosurgery Centre is a new hospital featuring state-of-the-art technology for spinal, neurosurgical, neurological, orthopaedic, radiosurgery and cancer treatments. The 700 million AED hospital, (equivalent to £138 million), has 114 beds, smart patient rooms, and green spaces for patient rehabilitation, and is four times the capacity of its former premises in Jumeirah. It is also the UAE’s first hospital to have surgical robots.
Where: The hospital is located in the Dubai Science Park. Founded in 2005, Dubai Science Park is home to more than 350 companies from multinational corporations in life sciences, biotechnology and research; over 4,000 people work here each day.
Who: The UAE's Neuro Spinal Hospital and Radiosurgery Centre was first established in Jumeirah in 2002 by Dr. Abdul Karim Msaddi, as the first as the first "super-specialty" neuroscience hospital.
Why: With advanced diagnosis and robotics, the hospital will provide care across neuroscience, spine, orthopaedics and oncology for people residing in the UAE, as well as international patients.
Prof. Abdul Karim Msaddi, Chairman and Medical Director of the hospital, said: “We are proud to bring world-class healthcare services to Dubai and believe our next-generation hospital will be a game-changer for the emirate’s and the region’s medical industry.
"It will not only significantly increase the availability of specialist neuroscience and radiosurgery treatments and provide better patient care but help attract and develop local and international talent. Investing in the new centre represents our continued faith in the resilience of the region’s economy, as well as a testament to our ongoing drive towards healthcare innovation in the UAE.”