Model agencies in UK ban models from using sunbeds
A number of UK model agencies have imposed a No Sunbed policy, banning their models from using them to get a tan.
Some of the top agencies in the UK – Storm, Elite, Premier Model Management, Next, Models 1, FM, Nevs, Oxygen, Union, First and D1 – are now advising their models to have spray tans instead.
The ban coincides with today’s start of London Fashion Week and is part of the R UV UGLY? campaign which has been launched by Cancer Research UK.
The zero-tolerance approach will mean that the agencies involved will not consider representing a model that uses a sunbed and that includes existing models and new signings.
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Cancer Research UK has described the agreements as a “groundbreaking act of unity”.
The charity’s aim of the R UV UGLY? campaign was to draw attention to the damage using sunbeds can have, on both appearance and health.
It is estimated that using a sunbed for the first time before the age of 35 increases the users risk of malignant melanoma by a staggering 75 percent.
Additionally, studies have revealed the chance of developing melanoma is upped by 50 percent if someone uses a sunbed once a month or more.
Melanoma is also the second most common cancer among 15-34 year olds.
Commenting on the campaign, Chris Lunn, Cancer Research UK’s SunSmart campaign manager, said: “We’re delighted that leading model agencies are backing our R UV UGLY? campaign.
“Using sunbeds can make your skin coarse, leathery and wrinkly. The UV rays from a sunbed can also damage the DNA in your skin.
“Over time, this damage can build up and may lead to melanoma, the most serious type of skin cancer. So, if you feel you must have a tan, it is safer to fake it.”
Meanwhile, the Managin Director of Storm Model Management, Sarah Doukas added: “Storm Model Management is pleased to support Cancer Research UK’s R UV UGLY? campaign and the No Sunbed Policy for model agencies.
“Supporting this campaign makes perfect sense as the wellbeing of our models is of paramount importance and we take a serious approach to their health.
"We do not advocate the use of sunbeds for any of our models, and recommend that they choose safer options if they require a tan - spray tans are easy to apply and can last a week,” she said.
Michelangelo Chiacchio, the CEO of Elite Model Management London also said: “We hope that this will help to send out a strong message to young girls and guys, that sunbeds will have a negative impact on their appearance.
“We strive to support the health of our models and will never condone the use of sunbeds for any job; instead we will always try to arrange for a spray tan should it be necessary.”
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Schneider Electric's intelligent patient room: need to know
Schneider Electric has launched a virtual showcase that features its new "intelligent patient room". What is it exactly?
Who: Schneider Electric is a multinational that develops energy and automation solutions for many different industries - including hospitality, education, defence, and healthcare. Founded in 1836, today it is a Fortune 500 company, and it currently provides technology to 40% of hospitals around the world, among them Penn Medicine, one of the top hospitals in the US where Schneider's EcoStruxure for Healthcare is deployed, an IoT solution.
What: Schneider has launched its Innovation Experience Live Healthcare Lab, an immersive experience that takes visitors through a demonstration of a hospital, including the doctor’s office, the operating room, and the intelligent patient room.
The room features a digital patient footwall - a touchscreen that creates a single reference point for patients, families and healthcare providers, by incorporating care information, entertainment and environmental controls all in one place. A separate digital patient door display has important information for healthcare staff.
All Schneider's equipment is low-voltage, and integrated so that the patient room, clinical needs and IT are all seamlessly connected, what Schneider calls a digital “system of systems.”
Why: Mike Sanders, Customer Projects & Services in Healthcare Innovation at Schneider Electric, explains: “The hospital of the future will need to put the patient experience at the forefront, using innovative and connected systems to provide superior in-hospital care experiences.”
“With the shift to remote work and business brought forth by the pandemic, we knew that we needed to invest in a new virtual experience that showcases our vision for a truly integrated healthcare experience. We believe our intelligent patient room is the solution that our healthcare partners and customers have been looking for, and we’re excited to offer a way for them to experience it no matter where they are in the world.”
Where: The virtual experience was modelled after the new innovations installed at Penn Medicine in Philadelphia, the first real-world installation of Schneider Electric’s fully integrated intelligent patient room technology. It is currently being hosted at the company’s St. Louis Innovation Hub and Innovation Executive Briefing Center (IEBC) facility.