Patients Say Hospital Blogs Help Build Strong Online Reputation
Written by Tina Samuels
Using Our Hospital’s Blog to Spread the Word
Corporations of all types have used websites and blogs to reach their clients.
When you think about it, patients are clients. Citizens in a community can choose among different hospitals.
Using a blog as outreach can help these people choose to use your facilities. A blog is also an excellent strategy for reputation management.
Before beginning a blog, administrators of the new website must decide who they are targeting as readers. Local patients? Doctors? What do you wish to accomplish with the blog.
Once these questions are answered, it is time to move on to creating the site.
Layout and Design
Blog templates can be found through various methods.
Themes or templates can be downloaded from the internet for free or for paid premium themes. Designers often create their own for each specific job (blog) designed.
A medical blog should be simple to navigate with clean lines and easy to read text. Stay away from image heavy designs which can take too long to load for some readers. The best combination of colors for readability are black text on a white background with muted colors for accent. Blue and green are soothing colors.
Great Content Matters
Well-crafted content that pertains to the medical field and your hospital is crucial.
A blog is often considered an informal site, though a professional blog can be chock full of informational and educational content. The content entered must be written in an authoritative manner.
Whether the administrator or hired professional blogger handles the content, readers need to know they're coming to the 'experts' on whatever topic is covered. New content needs to be consistent and relevant to your community.
Any doubts to the writing ability of the blog author can be eliminated by hiring a professional blogger.
Social media experts can be found by placing an ad. Nearly all professional bloggers have experience with social networking strategy. Media companies often employ people for both tasks. The decision to move to a professional writer or content provider can be the most important choice to a blog's success.
WordPress blog software comes standard with most website hosting purchases. The system is easy to use and the WordPress community offers many tutorials for beginners.
The posting system allows articles to be scheduled in advance. This is handy for when there are events that come along at a certain time every month or year. Posting ahead can help when there's limited time for the blog author to post or is away from work for whatever reason.
Monitoring comments is another aspect of blogging that will help a hospital.
When patients make comments, you know that your blog is reaching an audience. Comments that are positive are wonderful. Negative comments can be just as useful as these negative experiences give the hospital a chance to make things right.
Showcasing good customer service skills will help influence other potential patients.
The best exposure any hospital can have is when their problem solving skills are used in a positive manner.
So, does your hospital have a blog? If so, what kind of feedback have you gotten on it?
About the Author
Tina Samuels writes on healthcare recruiting, social media, small business, and marketing.
Dubai's new smart neuro spinal hospital: need to know
We take a look at Dubai's new smart hospital.
What: The Neuro Spinal Hospital and Radiosurgery Centre is a new hospital featuring state-of-the-art technology for spinal, neurosurgical, neurological, orthopaedic, radiosurgery and cancer treatments. The 700 million AED hospital, (equivalent to £138 million), has 114 beds, smart patient rooms, and green spaces for patient rehabilitation, and is four times the capacity of its former premises in Jumeirah. It is also the UAE’s first hospital to have surgical robots.
Where: The hospital is located in the Dubai Science Park. Founded in 2005, Dubai Science Park is home to more than 350 companies from multinational corporations in life sciences, biotechnology and research; over 4,000 people work here each day.
Who: The UAE's Neuro Spinal Hospital and Radiosurgery Centre was first established in Jumeirah in 2002 by Dr. Abdul Karim Msaddi, as the first as the first "super-specialty" neuroscience hospital.
Why: With advanced diagnosis and robotics, the hospital will provide care across neuroscience, spine, orthopaedics and oncology for people residing in the UAE, as well as international patients.
Prof. Abdul Karim Msaddi, Chairman and Medical Director of the hospital, said: “We are proud to bring world-class healthcare services to Dubai and believe our next-generation hospital will be a game-changer for the emirate’s and the region’s medical industry.
"It will not only significantly increase the availability of specialist neuroscience and radiosurgery treatments and provide better patient care but help attract and develop local and international talent. Investing in the new centre represents our continued faith in the resilience of the region’s economy, as well as a testament to our ongoing drive towards healthcare innovation in the UAE.”