Cancer Research UK is Tesco's 'Charity of the Year'
UK supermarket chain Tesco has selected Cancer Research UK, the largest independent cancer charity in the world, to be its ‘Charity of the Year’ for 2012.
Tesco will be aiming to raise £10 million in funds for the organisation, through its customers, staff and suppliers of the store.
It is thought Cancer Research UK will use the financial support from Tesco to enhance its research into the disease, work on early diagnosis and prevention techniques and launch a new advertising campaign.
To read the latest edition of Healthcare Global, click here
- Grief increases the risk of heart attacks by 21 times
- GSK seeking approval of lung drug Relovair by mid-2012
- Miscarriages ‘predicted’ by restricted embryo growth
Specifically, about 100 local Cancer Research UK research programmes into the early detection of cancer will be supported by Tesco.
The new awareness campaign will also encourage people to go to the doctors should they have any signs or symptoms of cancer and will also work to limit people’s anxiety of the disease.
Tesco already has a well established partnership with the charity, having been the main sponsor of its Race for Life event for the past ten years.
This is a role that the company has agreed to uphold for the coming three years and it is hoping it will raise an extra £3 million.
Commenting on the new partnership, the CEO of Tesco, Richard Basher, said: “I’m delighted to announce our increased commitment to Cancer Research UK - an amazing organisation, which has saved so many lives already through its ground-breaking research.
“I’m particularly pleased that the partnership builds on our continued support of Race for Life,” he said.
“During the past 10 years over two-thirds of Tesco staff have taken part or supported this great event, raising £7.5 million themselves and helping the Race for Life series as a whole to reach its overall total to date of £457 million.
“We hope selecting Cancer Research UK as our Charity of the Year will help them fund more life-saving research.”
Basher added: “Tesco's passion for research into cancer was ignited by a young woman's struggle with cachexia, also known as wasting syndrome, linked to her cancer.
“We have already funded a pilot study in this area, providing free, nutritious food for young cancer sufferers in hospital, but more research is needed into this and many other areas of cancer.”
Meanwhile, the Chief Executive of Cancer Research UK, Dr Harpal Kumar, said of the new venture: “We’re delighted to be Tesco’s charity of the year. This opens a new and exciting chapter in our relationship.
“For the past 10 years Tesco has embraced Race for Life and in doing so has played a key role in making the event series the success it is today.
“By working together this partnership can make a significant contribution towards our research, helping to ensure that many more people survive cancer in the future,” Kumar added.
Paul Burstow, Care Services Minister, expanded: “Cancer Research UK does incredible work in enabling us to better understand how to prevent, diagnose and treat cancer.
"More than one in three people will be affected by cancer during their life, and that is why it is so pleasing to hear that Tesco has chosen Cancer Research UK as its Charity of the Year 2012.
"I hope that this partnership will help raise more money for Cancer Research UK to continue its fantastic work," he said.
Since 1988, when Tesco launched its Charity of the Year scheme, it has raised over £60 million for various different charities and good causes across the UK.
The Healthcare Global magazine is now available on the iPad. Click here to download it.
Dexcom: changing the lives of people with type 1 diabetes
It is estimated that 9.3% of adults around the world are living with type 1 diabetes, which amounts to a total of 463 million people. A further 1.1 million children and adolescents under the age of 20 are living with the condition.
Unlike the more prevalent type 2 diabetes, where the body still produces insulin and symptoms develop slowly, people with type 1 diabetes need regular insulin injections or pumps, and must monitor their sugar levels frequently.
In recent years a number of remote glucose monitoring systems have become available that patients can use at home. These work with a sensor, usually placed under the skin, that measures glucose levels every few minutes. This information is then transmitted wirelessly to a device like a smartphone or tablet, which can then be shared with their clinician.
British actress Nina Wadia's son Aidan, 14, has type 1 diabetes, and has been managing his condition using Dexcom, a glucose monitoring system used by patients all over the world. Here Wadia explains how Dexcom has improved their lives.
As a parent of someone with type 1 diabetes, what is your day-to-day life like?
Being able to take a breath, think and pivot constantly without getting frustrated becomes an essential mindset because sometimes it feels like each day is determined to be different from the day before. Whatever worked yesterday is going to misfire today.
Which areas of yours and Aidan’s life are most impacted by diabetes?
The one thing that you have to fight hard to reclaim is spontaneity, especially when it comes to food and exercise. It’s only when this is taken do you realise how essential each one is. You can be flexible and there are no real limits, but only in the sense that a great athlete can be flexible without limits because they’ve trained super hard to be that way. So we’ve all had to become athletes when it comes to being spontaneous.
How has Dexcom helped you and Aidan?
Dexcom has brought future science fiction to real life today. The continuous glucose monitoring system is tiny, sits discreetly on his body and gives him a ten-day breather between sensor changes, so it's goodbye finger-pricking seven times daily.
Dexcom is totally active at a grass roots level and for Diabetes Awareness has pledged to donate £2,000 if #DexcomDiabetesStories and/or #DexcomWarriorStories is shared 200 times! I’ll be sharing more on social media and would love to hear how other families are winning their fights.
Maybe most importantly Dexcom is trying to introduce a reimbursement programme for type 1 diabetes patients which will give greater access to modern, life changing hi-tech. I want to spread the word on the importance of accessing it through this campaign.
If you compared your life today with how it was before Aidan was using Dexcom, what has changed?
It's always working, which lets him take his mind off diabetes for longer stretches. It also lets me get off his back. We both receive alerts so I no longer have to pester him by asking him what his number is, and especially importantly, I don’t have to wake him at night to prick his finger if I’m worried. Dexcom gave us back our sleep!