Mar 15, 2021

Cegedim launches communications platform for pharmacies

digital healthcare
Leila Hawkins
2 min
Cegedim launches communications platform for pharmacies
Cegedim's new digital platform for pharmacies aims to improve engagement with customers...

Cegedim Healthcare Solutions, the UK healthcare division of global technology company Cegedim, has launched a new platform to make communications and marketing easier for multi-site pharmacy operators. 

Pharmacy Display is a stand-alone hardware, software and service-based tool, designed to overcome the key business challenges of pharmacies operating a retail model while serving the UK's National Health Service (NHS). 

The platform includes digital displays to engage customers; a web-based content management system with scheduling tools that enable the delivery of compliant marketing campaigns; and managed content created and curated by Cegedim’s Pharmacy Display team, including assets for planning and executing marketing plans. 

This includes a dedicated content library with both core content assets and the individual pharmacy’s own content, RSS-feeds for real-time content integration; and monitoring and metrics reporting, to help with monitoring reach for both the NHS and advertisers. 

Before creating the platform Cegedim carried out a survey of 180 community pharmacies in the UK and found that driving demand was of equal or higher importance to over-the-counter sales for 82 per cent of respondents. 

Additionally 54 per cent said they had either a basic or non-existent marketing plan, particularly among those with less than 20 sites. An in-store trial found that digital displays helped engage customers. 

Gianpiero Celino, Clinical Director at Cegedim Healthcare Solutions explains that community pharmacies face multiple challenges as a consequence of their dual role as NHS service provider and retailer. "Traditional customer communications – be that to highlight new services, achieve NHS compliance, or deliver retail advertising campaigns – have largely been manual, centred around physical window posters or printed material. 

"These are highly static, cumbersome to deliver and resource heavy; simply no longer in keeping with either today’s customer expectations or the need for greater and more agile communications.

“Cegedim is committed to helping our pharmacy customers to harness innovation that is going to add bottom line value to their business. Through discussions with existing customers and our wider market survey, we believe we have developed a complete and compelling offering for UK retail pharmacy in Pharmacy Display.”

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Jun 17, 2021

Dexcom: changing the lives of people with type 1 diabetes

3 min
British actress Nina Wadia OBE tells us how her son's life has changed since using glucose monitoring system Dexcom

It is estimated that 9.3% of adults around the world are living with type 1 diabetes, which amounts to a total of 463 million people. A further 1.1 million children and adolescents under the age of 20 are living with the condition. 

Unlike the more prevalent type 2 diabetes, where the body still produces insulin and symptoms develop slowly, people with type 1 diabetes need regular insulin injections or pumps, and must monitor their sugar levels frequently. 

In recent years a number of remote glucose monitoring systems have become available that patients can use at home. These work with a sensor, usually placed under the skin, that measures glucose levels every few minutes. This information is then transmitted wirelessly to a device like a smartphone or tablet, which can then be shared with their clinician. 

British actress Nina Wadia's son Aidan, 14, has type 1 diabetes, and has been managing his condition using Dexcom, a glucose monitoring system used by patients all over the world. Here Wadia explains how Dexcom has improved their lives. 

As a parent of someone with type 1 diabetes, what is your day-to-day life like?
Being able to take a breath, think and pivot constantly without getting frustrated becomes an essential mindset because sometimes it feels like each day is determined to be different from the day before. Whatever worked yesterday is going to misfire today. 

Which areas of yours and Aidan’s life are most impacted by diabetes? 
The one thing that you have to fight hard to reclaim is spontaneity, especially when it comes to food and exercise. It’s only when this is taken do you realise how essential each one is. You can be flexible and there are no real limits, but only in the sense that a great athlete can be flexible without limits because they’ve trained super hard to be that way. So we’ve all had to become athletes when it comes to being spontaneous.

How has Dexcom helped you and Aidan? 
Dexcom has brought future science fiction to real life today. The continuous glucose monitoring system is tiny, sits discreetly on his body and gives him a ten-day breather between sensor changes, so it's goodbye finger-pricking seven times daily. 

Dexcom is totally active at a grass roots level and for Diabetes Awareness has pledged to donate £2,000 if #DexcomDiabetesStories and/or #DexcomWarriorStories is shared 200 times! I’ll be sharing more on social media and would love to hear how other families are winning their fights.

Maybe most importantly Dexcom is trying to introduce a reimbursement programme for type 1 diabetes  patients which will give greater access to modern, life changing hi-tech. I want to spread the word on the importance of accessing it through this campaign. 

If you compared your life today with how it was before Aidan was using Dexcom, what has changed? 
It's always working, which lets him take his mind off diabetes for longer stretches. It also lets me get off his back. We both receive alerts so I no longer have to pester him by asking him what his number is, and especially importantly, I don’t have to wake him at night to prick his finger if I’m worried. Dexcom gave us back our sleep!

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