Jul 28, 2020

Equal Strategy Launches Eco Pure Room - World's First Odourl

Bizclik Editor
3 min

SINGAPORE, July 28, 2020 /PRNewswire/ -- Equal Strategy, a leading sensory branding consultancy based in Singapore has launched a new business arm, Eco Pure Room – an innovative, odour-free ambient sanitiser which continually sanitises indoor environments, helping hotels, offices, restaurants, gyms, schools, public transport and retailers create safe and healthy environments free of viruses and bacteria, including coronaviruses, H1N1, Salmonella, HIV, Legionnaires, Listeria and Hepatitis A B & C to name a few. 

With the rising seriousness of the global pandemic and the widespread impact on the global economy, the challenge for businesses is in creating clean environments and boosting customers' confidence. Eco Pure Room provides a solution for indoor spaces amidst fears showing COVID-19 is airborne and can remain active on surfaces for up to 9 days.

Eco Pure Room - Ambient Sanitiser complements existing cleanliness measures for indoor spaces such as fogging, wiping of surfaces and initiatives such as SG Clean, by killing airborne germs and viruses and coronaviruses within minutes of contact, while sanitising the surfaces it falls on, and with a residual kill lasting up to several days.

"Creating a pleasant environment no longer cuts it. When you enter a space, you want to know it's clean and safe -- not 5 hours ago but now. Businesses across all industries are looking above the bare minimum to be responsible and create safe environments for their staff and visitors.  With the Singapore Tourism Board announcing last week a S$45 million campaign for domestic tourism, Eco Pure Room can also help boost confidence in the tourism vertical.  We are in discussion with brands for offices, hotels, restaurants, bars and public transport and we're already seeing a positive demand from our clients," added Mr. Faure-Field.

Eco Pure Room is a safe and approved alternative to noxious chemicals. Its odourless formulation is registered with the US Environmental Protection Agency (EPA), and it is certified by National Sanitation Foundation (NSF) as food contact-safe with no rinse. Its innovative features are non-corrosive, non-irritating to the skin and its formulation uses NEA-approved active ingredients. 

Eco Pure Room - Ambient Sanitiser is a compact and aesthetically pleasing, pre-programmed ambient sanitiser which diffuses vapour to achieve an ambient sanitising saturation intensity, killing germs and viruses on contact. Each device sanitises and protects up to 80m2.  Refill cartridges are delivered to clients in advance of scheduled device refill dates, keeping the service affordable and easy to use.

As part of its offerings, Equal Strategy will also launch an 'Eco Pure Room-Safe' Certification for its clients. The Eco Pure Room Protection Program lists clients and their protected venues on their webpage (www.ecopureroom.com).  All members of the Protection Program will be promoted across social media platforms to increase awareness of their safe environment and enhance market confidence. 

For over 22 years, Equal Strategy has created experiences for some of the world's most progressive brands adding new dimensions to the way they connect with their customers by taking a unique multi-disciplinary approach. Its unique techniques and innovative delivery methods using the scientifically-proven application of scent and music have been adopted by some of the most forward-thinking brands around the world, enhancing the overall customer experience and encouraging customers to stay longer and buy more.

Equal Strategy is trusted by over 400 hospitality, retail, corporate and government clients in 15 countries. Equal Strategy's proprietary libraries of 70 million music tracks and are continuously updated with fresh sounds for commercial environments. For more information, visit https://www.equalstrategy.com/

Simon Faure-Field
Equal Strategy
Email: [email protected]

SOURCE Equal Strategy

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