Aug 28, 2020

Parallel's Surterra Wellness Stores to Introduce New Product

Bizclik Editor
2 min

ATLANTA, Aug. 28, 2020 /PRNewswire/ -- Parallel, formerly known nationally as Surterra Holdings, a company pioneering well-being through its proprietary cannabinoid brands, science and technology-led innovation, today announced that it will introduce new edible cannabis products to its customers in its 39 Florida Surterra Wellness stores. This expansion of Surterra Wellness' product offering follows the Florida Department of Health's (FDOH) finalizing recently released emergency rules to allow for the production and sale of edible products. Launch is dependent on regulatory approval of each of those products.

Surterra Wellness, widely known for its line of whole flower, vaporizers, tincture oils, topical patches, theragels and lotions, is Parallel's leading cannabis retail brand for patients and customers aiming to improve their well-being in both Florida and Texas.  

"This is very significant, both for our consumers and our business. Florida's cannabis patients have been waiting for the arrival of edibles, not only for dosing convenience, but for the extended relief that comes with ingesting medical cannabis. Our teams are so excited to meet demand in our Surterra Wellness stores statewide as soon as our proposed products achieve FDOH approval," said Liz Conway, President, Florida, Parallel.

Surterra Wellness is ready to begin producing a variety of proprietary and delicious edible cannabis products and making them available in Florida's Surterra Wellness stores upon Florida Department of Health approval. Surterra Wellness' edible products will be offered in varying ratios of CBD to THC, and produced and labeled in strict compliance with Florida statutes and rules.

About Parallel
Parallel is one of the largest privately held, vertically integrated, multi-state cannabis companies in the world with a mission to pioneer well-being and improve the quality of life through cannabinoids.  Parallel owns and operates retail dispensaries in four medical and adult-use markets:  Surterra Wellness in Florida and Texas; New England Treatment Access (NETA) in Massachusetts, and The Apothecary Shoppe in Nevada.  The Company has a diverse portfolio of high quality, proprietary and licensed consumer brands and products including Surterra Wellness, Coral Reefer, and Float.  Parallel operates approximately 50 retail stores nationwide, including cultivation and manufacturing sites across the four states. The Company conducts advanced cannabis science through Molecular Infusions (Mi), a cannabis-based biopharmaceutical company, and conducts R&D for new product development in its facilities in Texas, Massachusetts, Florida, and Budapest, Hungary. Parallel follows rigorous operations and business practices to ensure the quality, safety, consistency and efficacy of its products and is building its business by following strong values and putting the well-being of its customers and employees first. Find more information at, or on Instagram and LinkedIn.

Briana Chester
MATTIO Communications
[email protected]

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