Sep 10, 2020

Stay in the "Eye of the Storm" with Rohto® Digi Eye® Cooli

Bizclik Editor
2 min

HORSHAM, Pa., Sept. 9, 2020 /PRNewswire/ -- Rohto® Cooling Eye Drops, featuring Rohto® Digi Eye®, Rohto's unique eye drop that helps relieve symptoms of digital eye strain, is excited to announce its sponsorship in Autumn Anarchy, a collegiate eSports gaming tournament that will invite more than 500 gamers nationwide to compete in qualifying tournaments for the popular gaming title, Fortnite. "Millions of fans are expected to tune in to watch the action throughout the duration of the event. The winners of the tournament will receive a scholarship prize amount of $10,000 and will gain entry into 'Code Red', one of the largest influencer eSports events in the industry." SOURCE: Barnes & Noble Education, Inc. The Code Red Tournament is scheduled for early November 2020.

Whether you're a noob or an aggro player, extensive screen time can lead to dry, irritated eyes. Digi Eye® provides temporary relief of burning and irritation due to dryness of the eye, and relieves redness due to minor eye irritations. "Rohto® Cooling Eye Drops are different from other brands due to its unique proprietary blend of ingredients that create a fast acting, cooling sensation for the eyes when applied. We work tirelessly to make sure our drops utilize innovative formulas to tackle symptoms of eye irritations so you can feel it working," said Allison Sanders, Rohto® Cooling Eye Drops Brand Manager. Digi Eye®, owned by Rohto Pharmaceutical Co. Ltd., soothes for up to 8 hours, relieves redness, lubricates, and refreshes. What a tac! Digi Eye® can be purchased at select Walmart stores beginning in September, select drug stores such as Walgreens, CVS, and Rite Aid, and grocery stores such as Meijer, WinCo Foods, Giant Eagle, and Hy-Vee.

"To add to all the fun and excitement, The Mentholatum Company, will be hosting the Rohto® Legendary Loot Sweepstakes Sponsored by Rohto® Digi Eye®. Participants have the chance to win a grand prize of a $1,000 Ultimate Gaming Setup Visa gift card, or one of the 7 additional gift cards worth thousands of dollars in prizes", said Allison Sanders. Click here for more sweepstakes information.

For more information about Rohto® Cooling Eye Drops, visit or join Rohto® on Instagram and Facebook.

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SOURCE The Mentholatum Company

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