HCF unveils new-generation wellness portal
HCF has unveiled its new-generation wellness portal, that coincides with a new survey commissioned by the company which it says shows Australians have become more proactive in managing their health.
The Australia’s largest not-for-profit private health insurer has commissioned Pure Profile to undertake the survey of more than 1,000 people to coincide with the relaunch of its web-based service My Health Guardian, with key enhancements to help the members in improving their health and wellbeing.
HCF’s Chief Medical Officer, Dr Andrew Cottril said, “The new My Health Guardian portal provided a “wealth of clinically appropriate resources” to support people seeking advice on their health and wellbeing, and provided “personalized programs to drive improvements in exercise, diet and healthy lifestyle behaviours.” Mr, Cottril also said, “Information and tools on the wellness portal reflected Australian clinical guidelines and international best practices for health and wellbeing.”
The relaunch also includes the integrated iPhone and Android applications designed to help the users proactively manage their health through features including Daily Challenge. This will help the motivated users to take incremental positive steps in managing a health lifestyle. The portal users will be supported by the qualified exercise physiologists and dieticians.
Dr. Cottril also stated, “It is clear to us that many of our members are becoming more actively engaged in their own health, but are not sure about how to use that information to start making positive and ongoing changes to their health and wellbeing.” He also said, “My Health Guardian helped bridge the gap between information and action, with member’s health assessments generating personalized and supported action plans.”
HCF is the The Hospitals Contribution Fund of Australia formed in 1932 to provide health insurance cover to Australians. It is the third largest insurance company by market share is the largest not-for-profit health fund in Australia.