Rickets surge sees Kellogg's add vitamin D to cereals
In an attempt to tackle an increase in the number of young people suffering from rickets in the UK, household favourite Kellogg's is going to add extra vitamin D to its cereals.
The breakfast giant will fortify the cereals most popular with children, namely Rice Krispies, Coco Pops and Frosties to tackle the illness which can be caused by a lack of exposure to sunshine.
The move coincides with the release of new research which has found 82 percent of paediatric dieticians have seen a significant increase in cases of rickets.
Worryingly, 46 percent of those dieticians have dealt with young patients suffering from rickets in the last year alone.
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Additional research carried out by Kellogg's also discovered that between 2001 and 2009 cases of rickets increased by 140 percent.
The company is using the upcoming end of British summertime in the UK to promote the move, utilising the longer nights and fewer hours of sunshine to remind parents about the importance of incorporating vitamin D into their children’s diet.
Further research into rickets, carried out by Professor Nicholas Clarke, an orthopaedic surgeon at Southampton General Hospital in the UK, found that of all the children checked for bone problems in his clinic, 20 percent had significant deficiencies.
“Although we have seen an increase in awareness of rickets as a condition, it does not seem to have reduced the prevalence of vitamin D deficiency in the population we treat and that is of great concern,” Clarke commented.
“We continue to see children, possibly with increased frequency, with vitamin D deficiency and insufficiency in the clinic and my review is that vitamin D inclusion in cereal is essentially a good idea given the pathology we are seeing.”
“Our study showed that vitamin D deficiency does not occur in any particular ethnic minority or social depravation group. It’s something that affects all demographic groups.”
Meanwhile, Kellogg's’ European Nutrition Director, Alyson Greenhalgh-Ball, said: “What’s worrying is that Rickets is the extreme end of the scale and many more children will be suffering from Vitamin D deficiency which can lead to other health problems.
“Kellogg’s has had a long history of fortifying its cereal of with essential vitamins. Folic acid was added to Kellogg’s cereals in the 1980s to address the problem of neural tube defects and the FSA has identified breakfast cereals as an important contributing factor to the decreased incidence of Spina Bifida,” she added.
It is estimated that Kellogg's cereals are present in 82 percent of home across the UK and earlier this year the company already added vitamin D to Corn Flakes and Special K.
By the end of 2012 vitamin D will to Coco Pops and the numerous varieties, Rice Krispies and Honey Loops.
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The challenges to vaccine distribution affecting everyone
While it is comforting to know that vaccines against COVID-19 are showing remarkable efficacy, the world still faces intractable challenges with vaccine distribution. Specifically, the sheer number of vaccines required and the complexity of global supply chains are sure to present problems we have neither experienced nor even imagined.
Current projections estimate that we could need 12-15 billion doses of vaccine, but the largest vaccine manufacturers produce less than half this volume in a year. To understand the scale of the problem, imagine stacking one billion pennies – you would have a stack that is 950 miles high. Now, think of that times ten. This is a massive problem that one nation can’t solve alone.
Even if we have a vaccine – can we make enough? Based on current projections, Pfizer expects to produce up to 1.3 billion doses this year. Moderna is working to expand its capacity to one billion units this year. Serum Institute of India, the world’s largest vaccine producer, is likely to produce 60% of the 3 billion doses committed by AstraZeneca, Johnson & Johnson and Sanofi. This leaves us about 7 billion doses short.
Expanding vaccine production for most regions in the world is complicated and time-consuming. Unlike many traditional manufacturing operations that can expand relatively quickly and with limited regulation, pharmaceutical production must meet current good manufacturing practice (CGMP) guidelines. So, not only does it take time to transition from R&D to commercial manufacturing, but it could also take an additional six months to achieve CGMP certification.
The problem becomes even more complex when considering the co-products required. Glass vials and syringes are just two of the most essential co-products needed to produce a vaccine. Last year, before COVID-19, global demand for glass vials was 12 billion. Even if it is safe to dispense ten doses per vial, there is certain to be significant pressure on world supply of the materials needed to package and distribute a vaccine.
It is imperative drug manufacturers and their raw material suppliers have clear visibility of production plans and raw material availability if there is any hope of optimizing scarce resources and maximising production yield.
It is widely known by now that temperature is a critical factor for the COVID-19 vaccine. Even the regions with the most developed logistics infrastructures and resources needed to support a cold-chain network are sure to struggle with distribution.
For the United States alone, State and local health agencies have determined distribution costs will exceed $8.4 billion, including $3 billion for workforce recruitment and training; $1.2 billion for cold-chain, $1 billion vaccination sites and $0.5 billion IT upgrades.
The complexity of the problem increases further when considering countries such as India that do not have cold-chain logistics networks that meet vaccine requirements. Despite India’s network of 28,000 cold-chain units, none are capable of transporting vaccines below -25°Celsius. While India’s Serum Institute has licensed to manufacture AstraZeneca’s vaccine, which can reportedly be stored in standard refrigerated environments, even a regular vaccine cold chain poses major challenges.
Furthermore, security will undoubtedly become a significant concern that global authorities must address with a coordinated solution. According to the Pharmaceutical Security Institute, theft and counterfeiting of pharmaceutical products rose nearly 70% over the past five years. As with any valuable and scarce product, counterfeits will emerge. Suppliers and producers are actively working on innovative approaches to limit black-market interference. Corning, for example, is equipping vials with black-light verification to curb counterfeiting.
Clearly, this is a global problem that will require an unprecedented level of collaboration and coordination.
Disconnected information systems
While it is unreasonable to expect every country around the world will suddenly adopt a standard technology that would provide immediate, accurate and available information for everyone, it is not unreasonable to think that we can align on a standard taxonomy that can serve as a Rosetta Stone for collaboration.
A shared view of the situation (inventory, raw materials, delivery, defects) will provide every nation with the necessary information to make life-saving decisions, such as resource pooling, stock allocations and population coverage.
By allowing one central authority, such as the World Health Organization, to organize and align global leaders to a single collaboration standard, such as GS1, and a standard sharing protocol, such as DSCSA, then every supply chain participant will have the ability to predict, plan and execute in a way that maximises global health.
Political influence and social equality
As if we don’t have enough stress and churn in today’s geopolitical environment, we must now include the challenge of “vaccine nationalism.” While this might not appear to be a supply chain problem, per se, it is a critical challenge that will hinge on supply chain capabilities.
In response to the critical supply issues the world experienced with SARS-CoV-2, the World Health Organization, Gavi, the Vaccine Alliance and the Coalition for Epidemic Preparedness Innovations (CEPI) formed Covax: a coalition dedicated to equitable distribution of 2 billion doses of approved vaccines to its 172 member countries. Covax is currently facilitating a purchasing pool and has made commitments to buy massive quantities of approved vaccines when they become available.
However, several political powerhouse countries, such as the United States and Russia, are not participating. Instead, they are striking bilateral deals with drug manufacturers – essentially, competing with the rest of the world to secure a national supply. Allocating scarce resources is never easy, but when availability could mean the difference between life and death, it becomes almost impossible.
Global production, distribution and social equality present dependent yet conflicting realities that will demand global supply chains provide complete transparency and an immutable chain of custody imperative to vaccine distribution.
The technology is available today – we just need to use it. We have the ability to track every batch, pallet, box, vile and dose along the supply chain. We have the ability to know with absolute certainty that the vaccine is approved, where and when it was manufactured, how it was handled and whether it was compromised at any point in the supply chain. Modern blockchain technologies should be applied so that every nation, institution, regulator, doctor and patient can have confidence in knowing that they are making an impact in eradicating COVID-19.