Ryan Reynolds joins milk campaign
The actors have donned a ‘milk moustache’ as part of the advertising campaign which encourages people to drink milk to experience its numerous health benefits.
X-Men Origins: Wolverine star Ryan Reynolds and Harry Potter actor Rupert Grint are the latest celebrity faces of the Make Mine Milk campaign.
Other celebrities that have previously been involved include boyband The Wanted, Usher, the cast of The A-Team, Pixie Lott, Olly Murs, Jenson Button and Elle Macpherson.
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Posters featuring the stars in the iconic milk moustache pose – which shows them with a thin layer white milk above their top lip – will appear on thousands of buses across the UK from today.
Ryan Reynolds even appears in the adverts wearing his green superhero suit from his upcoming film The Green Lantern.
Rupert Grint said: “I come from a big family and my mum always made sure we had lots of milk to drink as kids. It's low in fat, refreshing and good for you, and really tasty too.”
He added: “I still have milk with cereal for breakfast and always try to pick up a milky cappuccino when I'm on set or on a photo shoot - it's important to get your daily dose of milk.”
The Make Mine Milk campaign is being funded by the Milk Marketing Forum, a group of leading British dairy farmers.
The idea behind the efforts is to revive the nation’s love of milk and to encourage young people and teenagers to consume milk as a healthy beverage.
Milk is very low in fat with semi-skimmed and skimmed milk varieties being less than 2 percent fat. It is also a source of a number of vitamins such as calcium, iodine, B12 and protein.
Social networking sites like Facebook, Twitter and YouTube are also being used as marketing tools for the advertising campaign and the popularity of Facebook fan pages and YouTube videos are ever increasing.
Sandy Wilkie, chair of the Milk Marketing Forum, said “Over the last few years, when there has been an absence of generic advertising, milk has become less visible, particularly among a younger audience who are regularly communicated to by fizzy drink, health drinks and snack brands with big budgets.”
“By the end of the campaign, we hope that young people in Great Britain will recognise low fat milk as a ‘cool’ product that they are happy to include in their personal repertoires.”
Although Wilkie said it was too early in the campaign to be able to measure changes in consumption among young people, he did say “we’re absolutely delighted that our independent attitudinal tracking research is already showing an increase in the amount of British teens who see milk as a ‘cool’ and low fat product.”
Vuram launches automated app to track COVID-19 supplies
A new app that tracks COVID-19 supplies in real time time has launched.
Built by hyper-automation services company Vuram, Trackable can monitor the progress of vaccines, oxygen cylinders, PPE, and masks as they move through the supply chain.
The app's features include street view to facilitate coordination between drivers, and trained facial recognition software powered by Microsoft Azure to ensure goods are only handled by authorised personnel.
Other functions include:
* Demand management for inventories, to prioritise deliveries using automation
* Demand analysis to predict sales trends based on stock levels
* Offline multilingual feature for drivers
* A dashboard to see the status and location of drivers
* Insights on how products are performing in real-time
The team at Vuram built Trackable as part of the Appian World 2021 Online Hackathon, where participants can take their ideas for innovative software and create a custom app. The tracking app went on to win the contest.
“Custom component building is at the heart of this application, and we focussed on making them more creative to provide an improved user experience" said Santosh Kumar, co-developer of Trackable.
"We are happy that we have managed to make it to the top in just a month. On behalf of Vuram, I thank the Appian Hackathon team for their efforts in conducting the event, and my hearty congratulations to all the winners."