A Twilight-style video is being used to advertise dentists
Written By: Abbie Smith
The video is primarily aimed at young men and is designed to encourage them to have their teeth checked regularly.
It was launched by dentists in Northamptonshire and Hampshire, after research found that a high proportion of 16-35 year olds living in those areas were neglecting to take care of their oral hygiene.
Inspired by the success of the Twilight saga, the racy new advert is titled ‘Want a Dentist after dark?’, and shows a rather passionate scene in which a male vampire tries to seduce a young woman in her underwear.
The couple can be seen writhing on a bed together, before the woman pushes the vampire away disgusted by his foul breath.
Dentists are hoping that by showing young men what effect poor oral hygiene can have on their love lives they will start to go to the dentist on regular occasions.
Findings showed that men were more likely to brush their teeth regularly when they were nagged to do so by either their girlfriend or their mothers.
Research also found that men were motivated to brush their teeth if they were worried about not having fresh breath or an attractive smile after they were regularly being tagged in photos on social networking sites like Facebook.
Simon Bryant, acting associate director of public health for NHS Portsmouth, said: “Men are traditionally less likely to go to the dentist mainly because they don't think of the long-term health consequences.”
“We know this group of men respond well to things that are related to being with a partner, so that's why the clip is about a couple.”
“It's an innovative way to try and increase the number of men going to the dentist.”
The Twilight-style clip is a stark contrast from the conservative adverts previously used by the NHS on the matter.
“Traditional methods to engage young men haven't worked. We have looked at what appeals to our target group,” said Lee Loveless from NHS Portsmouth.
He added: “Young men in particular will only go to the dentist when they are in trouble and have pain.”
"We want them to focus on regular treatment and go down the preventative route.”
Vuram launches automated app to track COVID-19 supplies
A new app that tracks COVID-19 supplies in real time time has launched.
Built by hyper-automation services company Vuram, Trackable can monitor the progress of vaccines, oxygen cylinders, PPE, and masks as they move through the supply chain.
The app's features include street view to facilitate coordination between drivers, and trained facial recognition software powered by Microsoft Azure to ensure goods are only handled by authorised personnel.
Other functions include:
* Demand management for inventories, to prioritise deliveries using automation
* Demand analysis to predict sales trends based on stock levels
* Offline multilingual feature for drivers
* A dashboard to see the status and location of drivers
* Insights on how products are performing in real-time
The team at Vuram built Trackable as part of the Appian World 2021 Online Hackathon, where participants can take their ideas for innovative software and create a custom app. The tracking app went on to win the contest.
“Custom component building is at the heart of this application, and we focussed on making them more creative to provide an improved user experience" said Santosh Kumar, co-developer of Trackable.
"We are happy that we have managed to make it to the top in just a month. On behalf of Vuram, I thank the Appian Hackathon team for their efforts in conducting the event, and my hearty congratulations to all the winners."