May 17, 2020

4 reasons why social media empowers your medical practice

3 min
Today's patient is tech-savvy and plugged into social media, so it makes sense for medical practices to take full advantage of all that social media has to offer.
Your medical practice may be very healthy but did you know that you can improve its health by successfully using social media?

There are several reason...

Your medical practice may be very healthy but did you know that you can improve its health by successfully using social media? 

There are several reasons why your medical practice should leverage social media using sites such as Twitter, Facebook and Google+, sites that can be a big benefit to your practice.

As the following article looks at, among the 4 reasons your medical practice must leverage social media are:

1. Cost-effective communication with patients.

Social media is free and geared towards anyone being able to use it, so it's a simple and inexpensive way for medical practices to keep in touch with patients. Encourage patients to like your Facebook page and to sign up to your Twitter feed and you will be able to instantly update them on news about your practice and any new services you offer.

RELATED TOPIC: Which pharma companies are succeeding in the social media space?

2. Share accurate medical data.

Many people turn to the internet for medical advice and much of it is not verified; for example the scare relating to a supposed link between the MMR vaccine and autism was widely shared online and the link was later debunked. Through social media, you can post information that you have verified in order to keep your patients properly informed on medical issues.

3. Network with other health care professionals. 

Social media is a great way to share information with other health care professionals. Other doctors, researchers and nurses can share experiences and information with you through social media pages that you could set up specifically for them.

RELATED TOPIC: How social media can be used to track disease outbreaks

4. Good publicity for your medical practice.

Being on social media is especially useful when it comes to building an online presence. Social media also helps medical practices gain referrals. Patients are most likely to choose a practice that they have seen good reviews of and that they have been able to research through search engines. If you have a strong and positive social media presence, you help your practice to stand out from the rest.

Note about confidentiality

You may worry about confidentiality of medical information when using social media.

Safeguard against this by placing a disclaimer on your social media sites clearly outlining how you expect people to conduct themselves. 

Also, assign a member of staff or hire a consultant to police your pages to block any sensitive content being shared.

RELATED TOPIC: The biggest mistakes doctors make on social media and how to avoid them

Today's patient is tech-savvy and plugged into social media so it makes sense for today's medical practices to take full advantage of all that social media has to offer. 

If you ensure confidentiality issues are properly dealt with and you make sure your social media pages are monitored, then you are on your way to enjoying richer relationships with current and new patients.

About the author: Nicola Gordon-Thaxter is an author who writes on a variety of topics, including health care.

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Jun 24, 2021

Jvion launches AI-powered map to tackle mental health crisis

2 min
Jvion's new interactive map uses AI to predict areas most vulnerable to poor mental health

Clinical AI company Jvion has launched an interactive map  of the US that highlights areas that are most vulnerable to poor mental health. 

The Behavioral Health Vulnerability Map uses Jvion's AI CORE™ software to analyse public data on social determinants of health (SDOH)  and determine the vulnerability of every US Census block group. 

Vulnerability refers to the likelihood that residents will experience issues like self-harm, suicide attempts or overdoses. The map also identifies the most influential social determinants in each region, to show the social and environmental conditions that contribute to mental illness. 

As an example, the map shows that Harrison County in Mississippi has a 50% higher suicide rate than the rest of the state. It also shows a high percentage of individuals in the armed forces at a time when active duty suicides are at a six-year high, along with a high prevalence of coronary artery disease, arthritis, and COPD, all chronic illnesses that are linked to a higher suicide risk.  

The map also shows Harrison County has a high percentage of Vietnamese Americans, who studies suggest have high rates of depression and may be less likely to seek help from mental health professionals. 

The map was built using the same data and analytics that Jvion used to create the COVID Community Vulnerability Map, which was launched towards the start of the pandemic. 

With this new map, Jvion is aiming to tackle the growing mental health crisis in the US. “At a time when so many Americans are struggling with their mental health, we’re proud to offer a tool that can help direct treatment resources to the communities that need it most,” said Dr John Showalter, MD, Jvion’s chief product officer, who led the development of the map. 

“For too long, the healthcare industry has struggled to address social determinants of health, particularly in the context of behavioural health. Our hope is that by surfacing the social and environmental vulnerabilities of America’s communities, we can better coordinate our response to the underlying conditions that impact the health and wellbeing of people everywhere.” 

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