May 17, 2020

5 best rules for designing healthcare websites

2 min
Pharmaceutical companies, physicians and non-profits have all encountered hurdles surrounding digital media.
As the internet and IoT continues to be an essential part of the industry, healthcare organizations face several challenges. Pharmaceutical companies, p...

As the internet and IoT continues to be an essential part of the industry, healthcare organizations face several challenges. Pharmaceutical companies, physicians and non-profits have all encountered hurdles surrounding digital media.

Below are five of the top practices to assist with the healthcare website design process to help overcome those obstacles.

RELATED TOPIC: AT&T, Permobil expand IoT concepts with connected wheelchair

Employ quality SEO content

Content is a key to a successful website, and search engines are constantly probing the internet for high-quality content. Although it may be difficult getting your content to resonate with the entire community, it’s worth a shot.

Utilize your website as a marketing tool

The ability to publish opinions, stories and content while providing interactions with your brand is the biggest advantage of a website. If you keep your users in mind while designing your site, you can measure it effects and make changes based on reactions and other actionable data.

RELATED TOPIC: Google and Twitter partner: 5 ways physicians can benefit from social media

Integrate social media tools

Applying social media integration allows you to use it as a tool to enhance marketing, outreach, visibility sand services within local communities and the marketplace.

Make sure your site has clear and trackable CTAs

Aside from designing the important CTAs, you should also track its effectiveness and conversion rates. Data and analytics tell the true story, and having strong analytics practices in place can increase the efficiency of any CTA and help your organization complete its mission.

RELATED TOPIC: How pharma companies are using social media to learn about drugs' affects on patients

Continually improve the user-experience of your site

It is vital for a healthcare organization to enhance the user experience of their site by executing user-friendly and responsive web designs. This allows consumers to obtain information, access tools, engage and take action easily.

Source: Raintree Systems

Let's connect!   

Click here to read the latest edition of Healthcare Global magazine!


Share article

Jul 25, 2021

Getting ready for cloud data-driven healthcare

 Joe Gaska
4 min
Getting ready for cloud data-driven healthcare
 Joe Gaska, CEO of GRAX, tells us how healthcare providers can become cloud-based and data-driven organisations

As healthcare continues to recognise the value of data and digital transformation, many organisations are relying on the cloud to make their future-forward and data-centric thinking a reality. In fact, the global healthcare cloud computing market was valued at approximately $18 billion and is expected to generate around $61 billion USD by 2025. 

At the forefront of these changes is the rapid adoption of cloud-based, or software-as-a-service (SaaS), applications. These apps can be used to handle patient interactions, track prescriptions, care, billing and more, and the insights derived from this important data can vastly improve operations, procurement and courses of treatment. However, before healthcare organisations can begin to dream about a true data-driven future, they have to deal with a data-driven dilemma: compliance. 

Meeting regulation requirements

It’s no secret that healthcare is a highly regulated industry when it comes to data and privacy – and rightfully so. Patient records contain extremely sensitive data that, if changed or erased, could cost someone their life. This is why healthcare systems rely on legacy technologies, like Cerner and Epic EHRs, to manage patient information – the industry knows the vendors put an emphasis on making them as secure as possible.

Yet when SaaS applications are introduced and data starts being moved into them, compliance gets complicated. For example, every time a new application is introduced into an organisation, that organisation must have the vendor complete a BAA (Business Associate Agreement). This agreement essentially puts the responsibility for the safety of patients’ information — maintaining appropriate safeguards and complying with regulations — on the vendor.

However, even with these agreements in place, healthcare systems still are at risk of failing to meet compliance requirements. To comply with HIPAA, U.S. Food and Drug Administration 21 CFR Part 11 and other regulations that stipulate the need to exercise best practices to keep electronic patient data safe, healthcare organisations must maintain comprehensive audit trails – something that gets increasingly difficult when data sits in an application that resides in the vendor’s infrastructure.

Additionally, data often does not stay in the applications – instead healthcare users download, save and copy it into other business intelligence tools, creating data sprawl across the organisation and exposing patient privacy to greater risk. 

With so many of these tools that are meant to spur growth and more effective care creating compliance challenges, it begs the question: how can healthcare organisations take advantage of the data they have without risking non-compliance?

Data ownership

Yes, healthcare organisations can adhere to regulations while also getting valuable insights from the wealth of data they have available. However, to help do this, organisations must own their data. This means data must be backed up and stored in an environment that they have control over, rather than in the SaaS vendors’ applications.

Backing up historical SaaS application data directly from an app into an organisation’s own secure cloud infrastructure, such as AWS or Microsoft Azure, makes it easier, and less costly, to maintain a digital chain of custody – or a trail of the different touchpoints of data. This not only increases the visibility and auditability of that data, but organisations can then set appropriate controls around who can access the data.

Likewise, having data from these apps located in one central, easily accessible location can decrease the number of copies floating around an organisation, reducing the surface area of exposure while also making it easier for organisations to securely pull data into business intelligence tools. 

When healthcare providers have unfettered access to all their historical data, the possibilities for growth and insights are endless. For example, having ownership and ready access to authorised data can help organisations further implement and support outcome-based care. Insights enabled by this data will help inform diagnoses, prescriptions, treatment plans and more, which benefits not only the patient, but the healthcare ecosystem as a whole. 

To keep optimising and improving care, healthcare systems must take advantage of new tools like SaaS applications. By backing up and owning their historical SaaS application data, they can do so while minimising the risk to patient privacy or compliance requirements. Having this ownership and access can propel healthcare organisations to be more data-driven – creating better outcomes for everyone. 

Share article