May 17, 2020

5 best rules for designing healthcare websites

SEO
healthcare
IoT
website
Admin
2 min
Pharmaceutical companies, physicians and non-profits have all encountered hurdles surrounding digital media.
As the internet and IoT continues to be an essential part of the industry, healthcare organizations face several challenges. Pharmaceutical companies, p...

As the internet and IoT continues to be an essential part of the industry, healthcare organizations face several challenges. Pharmaceutical companies, physicians and non-profits have all encountered hurdles surrounding digital media.

Below are five of the top practices to assist with the healthcare website design process to help overcome those obstacles.

RELATED TOPIC: AT&T, Permobil expand IoT concepts with connected wheelchair

Employ quality SEO content

Content is a key to a successful website, and search engines are constantly probing the internet for high-quality content. Although it may be difficult getting your content to resonate with the entire community, it’s worth a shot.

Utilize your website as a marketing tool

The ability to publish opinions, stories and content while providing interactions with your brand is the biggest advantage of a website. If you keep your users in mind while designing your site, you can measure it effects and make changes based on reactions and other actionable data.

RELATED TOPIC: Google and Twitter partner: 5 ways physicians can benefit from social media

Integrate social media tools

Applying social media integration allows you to use it as a tool to enhance marketing, outreach, visibility sand services within local communities and the marketplace.

Make sure your site has clear and trackable CTAs

Aside from designing the important CTAs, you should also track its effectiveness and conversion rates. Data and analytics tell the true story, and having strong analytics practices in place can increase the efficiency of any CTA and help your organization complete its mission.

RELATED TOPIC: How pharma companies are using social media to learn about drugs' affects on patients

Continually improve the user-experience of your site

It is vital for a healthcare organization to enhance the user experience of their site by executing user-friendly and responsive web designs. This allows consumers to obtain information, access tools, engage and take action easily.

Source: Raintree Systems

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Jun 17, 2021

Peloton vulnerable to cyber attacks, McAfee research finds

cyberattack
fitness
Cybersecurity
verification
2 min
​​​​​​​Software security experts McAfee discovered exercise bikes by Peloton are vulnerable to cyber attacks, which the company have since resolved 

Peloton, the popular exercise bikes, were found to be vulnerable to cyber attacks in the latest research from McAfee. 

Peloton is a brand of electric bikes that combines high end exercise equipment with cutting-edge technology. Its products use wi fi to connect to a large tablet that interfaces with the components of the exercise device, and provides an easy way for physical activity enthusiasts to attend virtual workout classes over the internet several times a week.

Peloton has garnered attention recently around the privacy and security of its products. So McAfee decided to take a look for themselves and purchased a Peloton Bike+.

The problem

Researchers looked at the Android devices and uncovered a vulnerability  that could allow an attacker with either physical access to the Bike+ or access during any point in the supply chain to gain to hack into the bike’s tablet, including the camera, microphone and personal data. 

For the person using it there would be no indication the Bike+ has been tampered with, potentially putting Peloton’s 16.7 million users at risk.  

The flaw was found in the Android Verified Boot (AVB) process. McAfee researchers were able to bypass the Android Verified Boot process, which normally verifies all code and data before booting. They were then able to get the device to boot bypassing this step. 

This could potentially lead to the Android OS being compromised by an attacker who is physically present. Even worse, the attacker could boot up the Peloton with a modified credential to gain privileges, granting them access to the bike remotely. 

As the attacker never has to unlock the device to boot it up, there would be no trace of their access on the device. This type of attack could also happen at any point from construction to warehouse to delivery, by installing a backdoor into the Android tablet without the user ever knowing. 

The solution

Given the simplicity and criticality of the flaw, McAfee informed Peloton while auditing was ongoing. The vendor was sent full details,  and shortly after, Peloton confirmed the issue and released a fix for it. 

Further conversations between McAfee and  Peloton confirmed that this vulnerability had also been present on the Peloton Tread exercise equipment. 

Peloton’s Head of Global Information Security Adrian Stone, commented on the research: “This vulnerability reported by McAfee would require direct, physical access to a Peloton Bike+ or Tread. Like with any connected device in the home, if an attacker is able to gain physical access to it, additional physical controls and safeguards become increasingly important.

"To keep our members safe, we acted quickly and in coordination with McAfee. We pushed a mandatory update in early June and every device with the update installed is protected from this issue.”

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