5 health care giants that are using YouTube right
In today’s tech-reliant world, every brand must incorporate social media strategies into their greater marketing efforts to reach the largest number of customers—health care brands included.
Social media gives health care providers the opportunity to coordinate care. Additionally, social media allows providers to build initial trust with a potential patient through its online presence. A patient’s first encounter with a hospital or physician is often online and so providers should take this opportunity to build a strong presence and separate themselves from their competition.
While almost every health care brand—hospitals and health tech startups around—is using Facebook and Twitter, YouTube is still a social media tool that is not being used to its greatest extent.
The following are five global health powerhouses that are using YouTube to spread their message and effectively communicate with their audience.
As a global provider of health care, Siemens’ YouTube channel is just as worldly. Videos reporting on their operations in China, Brazil, Russia and beyond give insight into the health care giant and what it takes to remain at the top for 166 years and counting.
Novartis’ mission is “to care and cure” and their YouTube channel reflects exactly that. With videos showcasing their malaria treatments, discussions from experts in the industry, and success stories from individuals, this channel is one to watch to stay up-to-date on the latest key advances in health care.
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Kaiser Permanente is recognized as one of the leading health care providers and their YouTube channel tells you why. With a section devoted just for showcasing their employees, Kaiser’s channel is one to be watched to gain insight into leading a successful health care powerhouse.
Focusing on the continuum of care, Philips Healthcare uses its YouTube channel to share breaking news from their operations division and latest technologies that they are using. From hospital health to telemedicine, information from the healthcare sector can be found on Philips’ channel.
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GE Healthcare provides transformational medical technologies and services that are shaping a new age of patient care. In addition, the company partners with health care leaders, strives to leverage the global policy change necessary to implement a successful shift to sustainable health care systems.
GE Healthcare does an excellent job of drawing audiences in by showing off its products in engaging ways. For example, this simple, but compelling, HD ultrasound piece has garnered 168,000 views.
NeuTigers: edge AI in healthcare
What is edge AI?
Edge AI is essentially a combination of edge computing and artificial intelligence. Algorithms are processed locally - directly on a mobile device or server - rather than in the cloud. This reduces cost, computing power and energy requirements. There are also claims that edge AI is so fast it is possible to reach near real-time analytics.
Edge AI devices include smart speakers, smart phones, laptops, robots, self-driven cars, drones, and surveillance cameras that use video analytics.
Who is NeuTigers?
NeuTigers is a spin-off company from Princeton University, formed in 2018 to apply edge AI and machine learning to solve challenges in healthcare, energy, productivity, and security.
With offices in Princeton, NJ, the company is based at one of the top AI accelerator programs of FutureLabs in New York, and has also established a subsidiary in Nice, France.
How is NeuTigers applying edge AI to healthcare?
The NeuTigers AI Technology Stack uses deep neural networks that mimic how the human brain perceives and interprets the world. The company has developed the StarDeepTM Smart Health Platform for health monitoring and biomedical imaging, to improve the accuracy and speed of diagnosing diseases.
NeuTigers say the platform has the potential to monitor and screen for thousands of conditions, when used in combination with medical devices and smart sensors already deployed in healthcare settings.
Are there any real world examples?
In January NeuTigers launched CovidDeep, a tool that predicts COVID-19 with more than 90% accuracy, using physiological data from a wristband along with blood pressure and blood oxygen readings. It then analyses the data and gives a prediction within two minutes.
This week NeuTigers announced a new study to detect the early signs of complications with sickle cell anaemia. Conducted at a hospital in Paris, the research will begin by looking at changes to skin response, heart beat, sleep and temperature to predict an acute episode of sickle cell anaemia, and how this impacts on the patients’ disease conditions and quality of life.
The second phase of the project is to expand with prospective studies across different sites in EU, Africa and the US to explore the models' accuracy and clinical effectiveness.
Adel Laoui, CEO and founder of NeuTigers, says: “The best way to deal with a crisis is to avoid it happening in the first place. We are now entering a new era where medical early warning systems have become a reality.
“We are excited at the possibility of deploying a technology that can save lives of patients dealing with sickle cell anaemia. The potential of the StarDeep platform to dramatically improve patient outcomes while slashing some of the highest costs of healthcare makes it one of the most exciting developments in preventative personal medicine.”