8 Essential Social Media Tools Doctors Should Be Using Right Now
In today’s industry, doctors can no longer rely on their patients to recommend their office to friends and family. An online presence is not just recommended but required if physicians want their practice to flourish.
Doctors should not limit their LinkedIn interaction to only building their professional contacts list. Instead, doctors can create a company page that reflects their practice and opens another line of communication for patients.
Facebook is a giant in the social media realm, and for good reason. The site offers a simple platform that that can be used to share patient testimonials, reminders or any public information. By consistently sharing on the site, doctors can keep their name and practice on the forefront of their patients minds, all while increasing their exposure to potential patients.
The Yellow Pages no longer arrive in book form through the mail carrier service. Instead, the brand has reinvented itself into an online search engine for businesses. Doctors should take advantage of this and list their practice in the catalog. This is also a tool that does not need to be used extensively, instead doctors can set a plan to check their profile once every month and make note of any reviews left.
Similar to YP in that it hosts business profiles, Yelp varies in that it is used heavily by individuals looking to read reviews and ratings on a particular restaurant, cab service or doctor’s office. Doctors should make a profile and monitor reviews posted on Yelp more consistently (as they are updated more frequently than other rating sites). If doctors happen to find a negative review, they can amend their practice to improve or respond to the patient directly online to resolve the issue.
This is a tool that can be used depending on the doctor. Much more personal than Facebook, Twitter allows a doctor to share his/her personality in a professional setting. Some ideas to tweet about could include medical term definitions, health-related quotes or breaking news in the health care industry.
Just as individuals share videos with friends through YouTube, physicians and other health care professionals can share brief, medically-focused videos to inform patients.
7. Angie’s List
While Yelp and YP are open to the public, Angie’s List is a subscription-based site which offers reviews that hold a little more weight than those posted on free sites. Creating a profile is free, which means doctors should take advantage of this and increase their exposure.
Google+ has been overlooked by most due to its slow integration into the public’s social circle. However, due to Google’s recent jump into the world of telemedicine, doctors should build a presence on the site now more than ever.
If doctors are considering using most, if not all, of these tools, using a social media manager like Hootsuite will make it easier for doctors to schedule updates and access their platforms from one location.
Skin Analytics wins NHSX award for AI skin cancer tool
An artificial intelligence-driven tool that identifies skin cancers has received an award from NHSX, the NHS England and Department of Health and Social Care's initiative to bring technology into the UK's national health system.
NHSX has granted the Artificial Intelligence in Health and Care Award to DERM, an AI solution that can identify 11 types of skin lesion.
Developed by Skin Analytics, DERM analyses images of skin lesions using algorithms. Within primary care, Skin Analytics will be used as an additional tool to help doctors with their decision making.
In secondary care, it enables AI telehealth hubs to support dermatologists with triage, directing patients to the right next step. This will help speed up diagnosis, and patients with benign skin lesions can be identified earlier, redirecting them away from dermatology departments that are at full capacity due to the COVID-19 backlog.
Cancer Research has called the impact of the pandemic on cancer services "devastating", with a 42% drop in the number of people starting cancer treatment after screening.
DERM is already in use at University Hospitals Birmingham and Mid and South Essex Health & Care Partnership, where it has led to a significant reduction in unnecessary referrals to hospital.
Now NHSX have granted it the Phase 4 AI in Health and Care Award, making DERM available to clinicians across the country. Overall this award makes £140 million available over four years to accelerate the use of artificial intelligence technologies which meet the aims of the NHS Long Term Plan.
Dr Lucy Thomas, Consultant Dermatologist at Chelsea & Westminster Hospital, said: “Skin Analytics’ receipt of this award is great news for the NHS and dermatology departments. It will allow us to gather real-world data to demonstrate the benefits of AI on patient pathways and workforce challenges.
"Like many services, dermatology has severe backlogs due to the COVID-19 pandemic. This award couldn't have come at a better time to aid recovery and give us more time with the patients most in need of our help.”