Anthem VP discusses how to produce a successful mobile health care app
John Jesser, vice president for provider engagement strategy at health insurer Anthem, was at the 2015 American Telemedicine Association conference. During the event, he shared his thoughts on how the medical industry can improve upon producing health care mobile apps that consumers will actually use.
“The challenge is the app has to have functionality that people will use,” stated Jesser.
From consumer portals to mobile apps
It was not all that long ago that the closest thing to mobile health was consumer portals on medical websites. And even so, these were not as effective.
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According to Jesser, most patients only visited a health care portal if there was something to be gained—such as a weight watching application where they could input their daily meals or track their goals.
“The top two reasons people used health consumer portals were to renew a prescription or to schedule a visit with a doctor,” said Jesser. “Those are two very functional things that everybody needs to do.”
The rise of mobile adoption
“The fact that you can now have a doctor in your pocket and available 24 hours a day and [visit with them] on a mobile device, smartphone or tablet, suddenly is driving mobile adoption,” said Jesser.
The problem with this is that there are now a large number of mobile apps being produced—leaving patients overwhelmed and confused with which to use. If your medical practice is also producing its own health app, you’re left in a field of hyper competition.
So what will set your mobile health app apart?
“The winners will be those who come up with a simple, effective [and] functional thing that people really want to do,” said Jessen. “Having one place—some simple, one-click solutions—those are the things that are going to drive people to use it.”
For the full discussion, watch the video below.
NeuTigers: edge AI in healthcare
What is edge AI?
Edge AI is essentially a combination of edge computing and artificial intelligence. Algorithms are processed locally - directly on a mobile device or server - rather than in the cloud. This reduces cost, computing power and energy requirements. There are also claims that edge AI is so fast it is possible to reach near real-time analytics.
Edge AI devices include smart speakers, smart phones, laptops, robots, self-driven cars, drones, and surveillance cameras that use video analytics.
Who is NeuTigers?
NeuTigers is a spin-off company from Princeton University, formed in 2018 to apply edge AI and machine learning to solve challenges in healthcare, energy, productivity, and security.
With offices in Princeton, NJ, the company is based at one of the top AI accelerator programs of FutureLabs in New York, and has also established a subsidiary in Nice, France.
How is NeuTigers applying edge AI to healthcare?
The NeuTigers AI Technology Stack uses deep neural networks that mimic how the human brain perceives and interprets the world. The company has developed the StarDeepTM Smart Health Platform for health monitoring and biomedical imaging, to improve the accuracy and speed of diagnosing diseases.
NeuTigers say the platform has the potential to monitor and screen for thousands of conditions, when used in combination with medical devices and smart sensors already deployed in healthcare settings.
Are there any real world examples?
In January NeuTigers launched CovidDeep, a tool that predicts COVID-19 with more than 90% accuracy, using physiological data from a wristband along with blood pressure and blood oxygen readings. It then analyses the data and gives a prediction within two minutes.
This week NeuTigers announced a new study to detect the early signs of complications with sickle cell anaemia. Conducted at a hospital in Paris, the research will begin by looking at changes to skin response, heart beat, sleep and temperature to predict an acute episode of sickle cell anaemia, and how this impacts on the patients’ disease conditions and quality of life.
The second phase of the project is to expand with prospective studies across different sites in EU, Africa and the US to explore the models' accuracy and clinical effectiveness.
Adel Laoui, CEO and founder of NeuTigers, says: “The best way to deal with a crisis is to avoid it happening in the first place. We are now entering a new era where medical early warning systems have become a reality.
“We are excited at the possibility of deploying a technology that can save lives of patients dealing with sickle cell anaemia. The potential of the StarDeep platform to dramatically improve patient outcomes while slashing some of the highest costs of healthcare makes it one of the most exciting developments in preventative personal medicine.”