The Biggest Mistakes Doctor’s Make on Social Media and How to Avoid Them
Social media is a great and powerful tool that, when used correctly, can have a wonderful impact on a society, a business, a career, etc. However, with the good, often comes the bad. And though Facebook, Twitter and Instagram can offer various ways to educate patients and engage with them, there are certain aspects that should be avoided when utilizing digital platforms. Take a look:
Don’t Over-promote Yourself
It’s important to remember to promote conversation—not your business or craft. While it’s perfectly fine to endorse your abilities here and there, the main focus of your social media platform should be to provide interesting and beneficial information that will eventually create a dialogue or some sort of feedback with current or potential patients. After all, you don’t want to force yourself onto potential patients, but instead form a relationship with them through trust and understanding.
Be Reasonable AND Patient
As you start down your social media path, it’s important to not only be patient, but to also have reasonable expectations and goals. For example, it will take time and energy to build an effective relationship with people. Therefore, don’t expect your business to substantially grow overnight just because of your Facebook, Twitter and Instagram efforts. Not only are you trying to earn people’s trust, but you are doing so via online—be patient.
RELATED TOPIC: 8 Essential Social Media Tools Doctors Should Be Using Right
Always Be Professional
Yes, most people have personal Facebook, Twitter and Instagram accounts. You have to remember that you’re utilizing Facebook, Twitter and Instagram for professional purposes, not personal ones. Therefore, to avoid potential legal situations, you must be able to distinguish between the two. Before you post, be aware of patient confidentially and make sure your ethics are in-check.
Rackspace surveys healthcare leaders' knowledge of tech
A new survey sponsored by Rackspace Technology has analysed how well healthcare leaders understand technology today, compared to five years ago.
Rackspace polled more than 1400 IT and non-IT decision makers in companies making over $300 million a year in six industries, one of which was healthcare.
The survey asked healthcare executives about the changing role of technology in their area, including the dangers of falling behind, their knowledge of the role of technology, and familiarity with what technology can do to the bottom-line.
The majority (90%) say their appreciation for application technology has grown over the past five years, and 88% now have a better understanding of technology than they did five years ago.
They were also asked about the ways technology helps drive corporate strategies. The survey found that:
* 62% say automation drives efficiencies
* 50% say they leverage innovative technologies like IoT and cloud native applications
* 48% say it allows greater employee collaboration
* 48% say it gives them real-time analysis/customer ‘pulse’
Among the technologies that benefit healthcare organisations the most financially i.e. generating revenue and reducing costs:
* 60% say AI/machine learning
* 61% say cybersecurity
* 56% say enterprise software
* 45% say e-commerce
* 44% say SaaS
* 41% say IoT
Almost half of the respondents (44%) say that if legacy applications aren’t modernised in the next two to three years, healthcare organisations may lose their ability to compete.
Other consequences of delaying modernising applications include:
* 56% say they wouldn’t be able to meet new regulations
* 46% say they wouldn’t be able to scale up IT to meet new demands
* 44% say customer service levels would be reduced
* 36% say they wouldn’t be able to integrate
* 33% say poor staff morale would result from inadequate systems
* 33% say there would be lost productivity
Jeff DeVerter, CTO at Rackspace Technology, commented on the research: “The results of our survey are further evidence that modernising applications through a user lens is not just a ‘nice to have’ from a customer satisfaction perspective, but also delivers a wealth of tangible, quantifiable benefits to organisations.
“Applications are a foundation of customer experience, and it is encouraging to see an increased focused and rising enthusiasm for customer experience improvements.”