CareFirst BlueCross BlueShield Partners with Cognizant to Break into mHealth Scene
Written by Alyssa Clark
Catching the mobile health fire, CareFirst BlueCross BlueShield recently committed to joining the mHealth bandwagon by moving towards becoming more user-friendly in the healthcare technology realm in their partnership with Cognizant. This partnership will allow for CareFirst, one of the largest global insurance providers, the ability to better manage, understand and communicate with their customers and patients. Benefits from this integration can be seen in their ability for doctor/patient communication, but beyond that, this is just the beginning of what is yet to come for these industry leaders as they begin to break the surface in this technological dive.
Cognizant is an established mobile communications company keen on looking for the most innovative and user-friendly ways of keeping their clients and patients informed, in change and equipped with all of their necessary health-related information. Cognizant reassures CareFirst with their partnership that their patients will receive “quick and convenient” ways to manage doctor/patient interaction and communication, insurance and office claims, billings and payment information, manage their health coverage by providing 24/7 access, on any device, to their respective patients. Patients can rest assured that their insurance and healthcare providers alike are rising with the current times into the higher “cloud” based technological sphere, and that they will not be left in the dust with an outdated healthcare provider. By connecting to personal mobile devices, CareFirst knows that is the most direct and user-friendly way to insure that their product is being used to its greatest potential.
"The ubiquity of smartphones and tablet devices, while rapidly changing customer expectations and operational needs, presents a powerful direct link for us to connect with our members and for our members to better manage their health care”, says Fox, senior vice president for technical and operational support services at CareFirst BlueCross BlueShield.
Cognizant will enable CareFirst BlueCross BlueShield to give patients the ability to exert control over their daily healthcare means, while still giving them their esteemed confidentiality, great customer service and wide-based accessibility that the company was built upon. By deciding to rise to the mHealth calling by their patient public, CareFirst will be benefiting from Cognizant’s services in hopes of maintaining their positioning as a healthcare giant.
"We are pleased to be working with CareFirst," said Krish Venkat, executive vice president of Cognizant’s Healthcare and Life Sciences practice. "With our deep expertise in SMAC (social, mobile, analytics and cloud) technology architectures, we look forward to conceptualizing, architecting and implementing next-generation mobile capabilities for CareFirst to help transform the way the company engages with its members."
About the Author
Alyssa Clark is the Editor of Healthcare Global
Rackspace surveys healthcare leaders' knowledge of tech
A new survey sponsored by Rackspace Technology has analysed how well healthcare leaders understand technology today, compared to five years ago.
Rackspace polled more than 1400 IT and non-IT decision makers in companies making over $300 million a year in six industries, one of which was healthcare.
The survey asked healthcare executives about the changing role of technology in their area, including the dangers of falling behind, their knowledge of the role of technology, and familiarity with what technology can do to the bottom-line.
The majority (90%) say their appreciation for application technology has grown over the past five years, and 88% now have a better understanding of technology than they did five years ago.
They were also asked about the ways technology helps drive corporate strategies. The survey found that:
* 62% say automation drives efficiencies
* 50% say they leverage innovative technologies like IoT and cloud native applications
* 48% say it allows greater employee collaboration
* 48% say it gives them real-time analysis/customer ‘pulse’
Among the technologies that benefit healthcare organisations the most financially i.e. generating revenue and reducing costs:
* 60% say AI/machine learning
* 61% say cybersecurity
* 56% say enterprise software
* 45% say e-commerce
* 44% say SaaS
* 41% say IoT
Almost half of the respondents (44%) say that if legacy applications aren’t modernised in the next two to three years, healthcare organisations may lose their ability to compete.
Other consequences of delaying modernising applications include:
* 56% say they wouldn’t be able to meet new regulations
* 46% say they wouldn’t be able to scale up IT to meet new demands
* 44% say customer service levels would be reduced
* 36% say they wouldn’t be able to integrate
* 33% say poor staff morale would result from inadequate systems
* 33% say there would be lost productivity
Jeff DeVerter, CTO at Rackspace Technology, commented on the research: “The results of our survey are further evidence that modernising applications through a user lens is not just a ‘nice to have’ from a customer satisfaction perspective, but also delivers a wealth of tangible, quantifiable benefits to organisations.
“Applications are a foundation of customer experience, and it is encouraging to see an increased focused and rising enthusiasm for customer experience improvements.”