May 17, 2020

Food Calc launches mobile app for Android

mobile application for Android
chronic diseases and dietary
2 min
Food Calc launches mobile app for Android
Food Calc has introduced EveryoneEat!, a mobile application for Android and the iPhone to help people with chronic diseases make healthy food choices w...

Food Calc has introduced EveryoneEat!, a mobile application for Android and the iPhone to help people with chronic diseases make healthy food choices while dining out.

The users enter the key information including gender, age, weight, height and age, followed by what chronic diseases and dietary restrictions they have. As per the features, a dietary guideline is generated for user based on FoodCalc’s collaboration with major U.S. health associations like the National Kidney Foundation, the National Heart Lung and Blood Institute, and the American Diabetes Association. 

The user can get more customized experience by granting their dietitian access to their EveryoneEat! Account. By entering their practioner’s email and name, FoodCalc locates the registered dietitian who can then  log into that user’s account to override or set new guidelines.

The users who do not have a dietitian can also access advice from one of the app’s 50 registered dietitians allowing them to provide customized settings. 

Ken Marshall, Company’s co-founder and CEO Ken Marshall said, “There are existing databases with heavy market share using apps such as CalorieKing and FatSecret.”  Mr. Marshall also said, “They are specifically targeting people with chronic diseases who need help deciding what they eat.” 

EveryoneEat!  Is free for all users and Marshall says they plan on generating revenue through advertising within the app.

FoodCalc  provides individuals with highly tailored nutrition insight that gives them specific context about how dishes at over 18,000 restaurants relate to their specific nutrition needs.

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May 13, 2021

Birdie aims to reinvent elderly care with tech

3 min
We take a look at homecare software startup Birdie, who are aiming to transform elderly care in the UK

British startup Birdie has announced it has raised £8.2 million to invest in innovation and scale up the business. 

The company's announcement is timely as it follows the criticism of the UK government over their lack of a plan for social care, despite acknowledging the sector is in crisis - around a quarter of the UK's home care providers are on the brink of bankruptcy due to a lack of funds and staffing. 

Birdie was born with a mission to  "radically improve the lives of millions of older adults", by using app-based solutions, IoT and machine learning to put preventative care at the forefront.  The company was founded by Max Parmentier,  after experiencing his own frustrations with the care system - his grandfather struggled with the impact of life in a care home, but lacked any other option. 

In 2017 Parmentier partnered with venture builder Kamet Ventures to  set up Birdie, in a bid to fix this problem. Since then, Birdie has partnered with almost 500 providers across the UK, and supports more than 20,000 older people every week. In the past 12 months alone the number of people Birdie supports has got six times greater. 

Birdie’s solution is an app to help care providers deliver more coordinated, personalised and preventative care, by giving them access to digital assessments, medication scheduling and planning tools. By using digital tools to take care of admin, staff have more time to spend with their care recipients. 

The new investment will be used to fund Birdie’s next phase of growth in the UK, as the company scales to meet the rapidly growing demand of the aging population. The company will also invest in product innovation, creating new features to address customer requests.

In addition, Birdie is piloting new care models, including partnering with the NHS to identify COVID-19 symptoms, building predictive pharmacy models with AI, and helping health authorities to detect early warning signs of patients’ health risks.

Internally, Birdie is committed to having a progressive company ethos. All salaries are transparent, and staff work asynchronously to maximise flexibility and equity. Staff members also volunteer in their local community during office hours, and the company offsets all its emissions.

These efforts have led to numerous awards, including having the best SME culture in the UK, an Honorable Mention in the Health category of Fast Company’s 2021 World Changing Ideas Awards, and innovation in care at the LangBuisson awards. 

“We believe the future of care for older people should be helping them to live at home for as long as possible through the delivery of personalised and preventative care" Parmentier said. 

"Birdie is already the partner of choice for caregivers up and down the UK, and this new funding will help us rapidly increase the number we partner with and what we can offer them - meaning more people benefiting from more affordable, quality care. We’re proud of our mission and the values we embody to pursue it.” 

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