Has Your Favorite iOS App Gone (RED) for World AIDS Day?
Apple has launched a two-week fundraising campaign to mark World AIDS Day (Dec. 1), designating all proceeds from 25 popular iOS apps directly to (RED)’s Global Fund to fight AIDS, tuberculosis and malaria. In addition to the apps, a portion of online and retail sales on Black Friday and Cyber Monday – two of the biggest shopping days of the year – will also go to the Global Fund.
Co-founded by U2 front man Bono in 2006, (RED) works with companies like Apple to fight for an AIDS-free generation by creating (PRODUCT)RED merchandise. Since its inception, (PRODUCT)RED has generated more than $275 million for the Global Fund – more than $75 million from Apple alone.
“Apple is a proud supporter of (RED) because we believe the gift of life is the most important gift anyone can give,” said Apple CEO Tim Cook in an issued statement. “For eight years our customers have been helping fight AIDS in Africa by funding life-saving treatments which are having a profoundly positive impact. This year we are launching our biggest fundraising push yet with the participation of Apple’s retail and online stores, and some of the brightest minds in the App Store are lending their talents to the effort as well.”
From Monday, Nov. 24, through Sunday, Dec. 7, the App Store’s Apps for (RED) campaign will feature 25 favorite apps with exclusive content.
About six months ago, Apple met with the top-selling app developers and convinced them to customize their products with (RED) additions for the promotion. For example, Zynga’s CSR Racing fans can buy a red (RED) Mercedes-Benz AMG GT, while Electronic Arts’ FIFA 15 players can compete in a special (RED) tournament.
Additionally, GarageBand is offering a limited-edition In-App Purchase that makes over 300 new drum, guitar, synth and bass loops available and the popular drawing app Paper has also participated with a red application theme and icon.
According to the (RED) website, antiretroviral medicine costs an average of 40 cents a day. If Apple’s (RED) promotion were to raise, say, $10 million, that would provide daily medication for a year to some 70,000 people.
Here is the full list of apps that have gone (RED):
1. Angry Birds players can perfect their bird-flinging with (RED)'s Mighty Feathers and challenge themselves to a bonus golden egg level.
2. Bubble Witch 2 Saga offers new (RED) levels across all 17 episodes of the game. Gold bar currency purchases will be donated to (RED).
3. CSR Racing delivers new in-game thrills with the highly anticipated Mercedes Benz-AMG GT.
4. Clash of Clans warriors can prepare for battle with special edition (RED) gems and display a (RED) badge of honor on the village's town hall.
5. Clear’s users can perfect their organizational skills with a new (RED) theme which appears automatically with all new downloads.
6. Cut the Rope 2 unveils a wide selection of (RED) items including a new red hat, red touch print, red balloons and a red ginger cookie.
7. Despicable Me: Minion Rush reveals a new Lifeguard minion that helps players boost their banana collection skills by 200 percent.
8. DJay 2’s spin tables turn (RED) and offer DJs a special sound pack.
9. FarmVille 2: Country Escape players can "Roll out the RED Carpet" and purchase limited-time items such as the Cozy Cow, St. Bernard and more.
10. FIFA 15 Ultimate Team players can compete in a (RED) Tournament and Team of the Week event. All winners will be awarded football superstar and (RED) Ambassador Rafa Marquez.
11. Frozen Free Fall unveils a magical new (RED) Challenge in the Kingdom of Arendelle, and offers an exclusive combined offer of 1 power-up, 1 snowball and 3 lives.
12. GarageBand users can now purchase an exclusive collection of 300 guitar, bass, synth and drum loops to create even more amazing music.
13. Kim Kardashian: Hollywood aspiring celebrity players can treat themselves to (RED) items including Beats (RED) Solo2 headphones. Kris Jenner, the first family member to join Kim's in-app world, will make her in-game debut on December 1.
14. Head’s Up! competition heats up with an exclusive new deck featuring red words.
15. The Human Body debuts the Immune System feature, educating users on how the body fights pathogens. The accompanying handbook features a new section on HIV/AIDS.
16. Kitchen Stories Cookbook will offer a special-edition holiday recipe pack, featuring dishes from renowned chefs Mario Batali, Martha Stewart, Luke Holden and Michael Lomonaco.
17. Monument Valley offers a whole new chapter of Ida's Journey, marking the final new feature of the game.
18. Over customers have access to a wide selection of (RED) fonts and inspiring artwork, specially created by six artists. Users can share photos with the (RED) brackets overlay to help spread awareness.
19. Paper by Fifty Three enthusiasts can enjoy a new (RED) Essentials Pack including Sketch, Outline, Write, Color and Mixer tools.
20. Puzzle & Dragons players have exclusive access to the new (RED) magic stone.
21. Rayman Fiesta Run introduces a new (RED) edition to their wacky Fiesta world, and players can purchase a pack of three new costumes for Rayman, Globox and Teensy characters.
22. Star Walk 2 users can learn more about Mars with the comprehensive new RED Planet feature.
23. Sims FreePlay features a special community challenge that unlocks various rewards, and players can purchase limited-edition (RED) items such as a swimming pool, party plane and piñata.
24. Threes! turns (RED) with a limited-edition (PRODUCT)RED theme.
25. Toca Boca paints Toca Town (RED)! Kids can discover new (RED) diamonds, sample (RED) ice cream in the app and look for other surprises throughout the game.
Five minutes with Stanley Healthcare's Troy Dayon
Stanley Healthcare provides technology solutions for caregivers, whether they are in a hospital, a care home, or at home. Here the company's President Troy Dayon explains the challenges carers face and what role technology plays in care for the elderly.
The healthcare workforce is shrinking while the population is aging. How can this be addressed?
Not only is the healthcare workforce shrinking, but the industry is facing the issue of overload and burnout among healthcare professionals.
One major approach to address this is to help each caregiver to accomplish more – not by pushing them harder but by focusing their attention on the things that matter most, harnessing technology such as AI and machine learning.
This technology provides caregivers with information on what care is needed, and which patients or residents to focus on first based on risk or acuity. The insights that it provides can help caregivers to be more efficient and address issues that would usually require more of their time, such as critical asset location, which takes time away from giving the care where it’s needed most.
What do healthcare providers need to do to address clinician burnout?
It is key for healthcare providers to understand the setting and the specific environment in which clinicians have been working. Many hospitals across the globe reconfigured entire wards to treat COVID-19 patients, and for more than a year, clinicians have been working in crisis mode.
They need the opportunity to return to regular, sustainable routines, supported by technologies that help make them more efficient, but also more fulfilled because they maximise time with patients, applying their hard-earned education and experience to work at the top of their license.
In aged care, the experience of managing a highly contagious and deadly virus has reinforced the need for a proactive approach to managing the health of residents. Caregivers need predictive tools like the Foresite solution to help them understand which residents are at greatest risk, so they can focus their efforts where they can have the most impact.
How can technology support older people?
AI-based technology such as Foresite harnesses a range of passive monitoring technologies to develop a baseline profile of a resident in aged care that highlights changes in health or behaviour. This information can help caregivers see where and when they need to spend their time, identifying heightened risk for falls and early indication of heart issues and even infections.
In fact, the technology has been shown to accurately predict events like falls, which allows intervention prior to an event occurring, rather than just automating routine processes.
Beyond this, connecting caregivers remotely to seniors to provide efficient care outside of traditional care settings is crucial. During the pandemic, there was a marked increase in the use of telehealth and remote monitoring of vitals, medication management and daily health.
These technologies fill a major gap in healthcare delivery: care for patients once they’ve been discharged from hospital, or for seniors who need some level of care but don’t need to be in an aged care home. By caring for people effectively in their own homes, we can help reduce the burden on hospitals from readmissions and leverage the expertise of aged care organisations beyond the confines of the four walls of the facility.
A lot of care is in fact delivered by unpaid carers. How can they be better supported with tech?
The remote monitoring technology that professional caregivers have access to can, in turn, also provide information and support to unpaid caregivers. For example, helping ensure a loved one is taking their medication, or knowing when they might be experiencing a change in health that can put them at risk.
Human observation is inherently limited, no matter how often you see a loved one, and you can’t always rely on what a senior says about themselves. It’s very common that they downplay problems, because no one wants to be a burden or relinquish their independence.
Remote solutions that connect family to an older relative help increase safety and wellbeing for the senior and reduce the burden on caregivers. They also make possible care decisions based on facts. At some point, a senior may need to transition to an aged care setting, which is often a difficult family conversation. This is an area where we can offer support to unpaid caregivers – reassurance during what is typically a very stressful period for the people providing that care.
In Japan several large hospitals are deploying robot nurses. Is this a potential solution?
I think the best path for robotics in healthcare is to focus on the root problem. It’s about dealing with a limited number of caregivers for a population that’s rapidly aging. Robotic technologies offer solutions that support the human healthcare providers with the information they need to make better and faster decisions about care. It’s about convergence and use of technology rather than a specific solution such as a robotic nurse.
This technology could be in the form of AI and machine learning or a robotic agent for routine administrative tasks. Removing low-value activities that distract caregivers from giving care is a key focus when it comes to robotics in healthcare. This automation can free up time for caregivers to spend more time with patients while optimising workflows.
Robots in this sense don’t replace humans. They are leveraged for what they do well – repetitive routines done with speed and precision – while humans are given the time and space to deliver what ultimately we all want: human-centered care.