HealthBerry to transform the way the NHS engages with patients
NHS England recently announced new guidance aimed at increasing the use of Social Media in healthcare to improve transparency, health service delivery and patient experience.
HealthBerry, a London-based startup has developed a mobile and web application that enables NHS, third sector and private health and care organisations to measure patient feedback to inform improvements to health services, promote self-care and listen and engage with patients to improve patient experience – using Social Media.
The startup, which launched its beta last week, has already signed-up more than eighteen NHS hospitals and three GPs in less than one week.
“As a provider of specialist mental health, learning disability and drug and alcohol services, we’re aware of the role that social networking can play in challenging stigma, influencing how people view their health and care condition, how they relate to organisations and the choices they make about how to address their concerns. We also recognise the importance of our employees joining in and helping shape those conversations.
One of the means by which we are trying to manage our social media presence is by using HealthBerry. We particularly like its capability to channel all social media content (from Twitter, Facebook, Patient Opinion, NHS Choices etc.) to one platform from where our staff can respond.” – Surrey and Borders Partnership NHS Foundation Trust
“Digital by Default” is a mantra for many public sector organisations, and rightly so. They must use social and digital media to hear views from all sections of society and understand what people are saying about the services they want to receive.
“Social media platforms are critical to giving patients a say in how services are designed and reformed, as well as providing NHS organisations the chance to celebrate their successes and the great work of their staff, which will help build staff engagement”, says Dawson King, founder of HealthBerry. “But managing and responding to social media is another challenge to be added to the list of competing priorities in healthcare organsiations. HealthBerry makes it easy to collate patient views and truly respond to local healthcare agendas publicised on social media.”
Skin Analytics wins NHSX award for AI skin cancer tool
An artificial intelligence-driven tool that identifies skin cancers has received an award from NHSX, the NHS England and Department of Health and Social Care's initiative to bring technology into the UK's national health system.
NHSX has granted the Artificial Intelligence in Health and Care Award to DERM, an AI solution that can identify 11 types of skin lesion.
Developed by Skin Analytics, DERM analyses images of skin lesions using algorithms. Within primary care, Skin Analytics will be used as an additional tool to help doctors with their decision making.
In secondary care, it enables AI telehealth hubs to support dermatologists with triage, directing patients to the right next step. This will help speed up diagnosis, and patients with benign skin lesions can be identified earlier, redirecting them away from dermatology departments that are at full capacity due to the COVID-19 backlog.
Cancer Research has called the impact of the pandemic on cancer services "devastating", with a 42% drop in the number of people starting cancer treatment after screening.
DERM is already in use at University Hospitals Birmingham and Mid and South Essex Health & Care Partnership, where it has led to a significant reduction in unnecessary referrals to hospital.
Now NHSX have granted it the Phase 4 AI in Health and Care Award, making DERM available to clinicians across the country. Overall this award makes £140 million available over four years to accelerate the use of artificial intelligence technologies which meet the aims of the NHS Long Term Plan.
Dr Lucy Thomas, Consultant Dermatologist at Chelsea & Westminster Hospital, said: “Skin Analytics’ receipt of this award is great news for the NHS and dermatology departments. It will allow us to gather real-world data to demonstrate the benefits of AI on patient pathways and workforce challenges.
"Like many services, dermatology has severe backlogs due to the COVID-19 pandemic. This award couldn't have come at a better time to aid recovery and give us more time with the patients most in need of our help.”