Healthcare recruiter's Pride Without Prejudice campaign raises funds for the Philippines
Responding to the disaster caused by Typhoon Haiyan, multi-disciplinary healthcare recruiter ID Medical this week launched its ‘Pride Without Prejudice’ nationwide fundraising campaign to help ensure the people of the Philippines receive the life-saving emergency help they urgently need.
Today (Friday 22 November), the force of almost 300 ID Medical employees came to work wearing one of the company’s five vibrant logo colours, a brand every member of staff is proud of, and will each donate a minimum £2 to the cause, with the company directors pledging to match pound-for-pound the total raised by ID Medical staff.
The philanthropic initiative, underpinned by ID Medical’s ‘Together we will make the difference’ philosophy, also invites the recruiter’s valued customers to join its employees in raising funds for the Disasters Emergency Committee (DEC) - the organisation which coordinates responses to major disasters overseas, enabling the British public to donate to British aid agencies in times of crisis.
Caryn Cooper, ID Medical’s head of marketing and CSR ambassador commented, “With many of ID Medical’s candidates originating from the Philippines, we really wanted to involve everyone in our fundraising campaign; employees, candidates and clients. It’s about everyone uniting, coming together to make the difference and giving all we can to support the people of the Philippines following their catastrophic ordeal.”
One nurse from the Philippines working through ID Medical responded to the fundraising campaign: “Thank you ID Medical group. This means a lot to all of us Filipino people. From the bottom of my heart, thank you!”
ID Medical has set up a JustGiving page for donations to the DEC and will be sharing the fundraising campaign’s progress via its social networks.
Microsoft launches Tech for Social Impact for elderly care
Microsoft Tech for Social Impact, the tech giant's division offering tools for non profit organisations, has announced it is expanding to include aged care non profits around the world.
This means that non profit organisations helping elderly residents in nursing homes or with other daily support will now be eligible for technology grants and discounts of up to 75%, as well as training and capacity building to help with digital transformation.
The care home sector has been one of the hardest hit by the COVID-19 pandemic, caring for some of the most vulnerable people in society. As a result organisations around the world have been deploying innovative technologies, such as IoT to create monitoring solutions that enable independent living, through to AI-driven robots that provide companionship as well as alert the user's care team if there are any changes to their symptoms.
The German Red Cross (DRK) is an early adopter that is already benefitting from this programme expansion as part of Microsoft Tech for Social's pilot scheme. DRK provides services and assistance to over 40,000 people at more than 500 aged care facilities in Germany, with a further 90,000 receiving care in their own homes.
Thanks to Microsoft 365 cloud technologies such as SharePoint and OneDrive, along with Teams for communication, DRK was able to continue its daily work even at the height of the pandemic crisis. Residents of DRK facilities used Teams to keep in touch with relatives despite restrictions to visits, and there are plans to continue using these channels in the future to prevent isolation among residents.
Following the pilot’s success, the programme will offer discounts and grants to eligible organisations for its Microsoft cloud stack including Business Applications, Azure and Modern Work, leveraging the firm's sector-specific tools with Microsoft Cloud for Nonprofit which will be generally available in the second half of 2021.
Microsoft estimate that around 75,000 new non profit organisations around the world will be eligible for the programme.