May 17, 2020

Obesity crisis hits car manufacturing industry

obesity crisis
car manufacturers
Luxury Cars
3 min
BMW has launched the Plump My Ride research project
The ongoing global obesity crisis is becoming so severe car manufacturers have started to make bigger vehicles to accommodate for expanding waistlines...

The ongoing global obesity crisis is becoming so severe car manufacturers have started to make bigger vehicles to accommodate for expanding waistlines.

Luxury car maker BMW has implemented a project called ‘Plump My Ride’ and is using 800 volunteers who range in size to test how driving ability is affected by obesity and weight problems.

The BMW study is looking at how the manufacturer can adapt its cars to make movements such as looking over the shoulder while reversing and getting in and out of cars more comfortable for drivers.

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According to Ralf Kaiser, from BMW's ergonomics team, the results of the study will enable the company to manufacture a car which will be used and driven comfortable by 95 percent of people.

He told the Sunday Times newspaper: “People are getting more obese and we want to find out how that limits their range of motion and how our vehicles can adapt to the changing needs of our customers.

“We know that a lot of overweight and obese people have problems in daily life, and in the car this starts with getting in and getting out.”

BMW have already introduced parking aids to its vehicles, most notably an in-car screen which shows the area into which the driver is reversing.

Kaiser added: “In general, these aren’t sporty people. We already have things like the parking distance control, which shows obstacles on a screen when you are reversing.

“For someone who can find it difficult to turn 140 degrees to look behind them, they can now just look at the screen.  

BMW is not the only car manufacturer looking to make its cars accessible to bigger drivers.

Honda is planning to introduce bigger buttons to its cars to make them easier for people to use with chubby fingers and over the past few years it has made its car seats up to two inches wider.

Meanwhile, in an attempt to give its drivers more room when they are getting in and out of its cars, Porsche has fitted electrically powered steering columns that rise when the car’s engine is turned off.

Additionally, Mercedes is hoping to offer larger drivers extra support when they are getting out of their vehicles by installing stronger above-door grab handles.

Over the past 50-60 years, cars have increased in width by more than a foot and have become almost twice as heavy as they were in the 1950s.

Estimations published in the medical journal The Lancet suggest that by 2030, approximately 50 percent of men and 40 percent of women in Britain will be obese.

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Jul 30, 2021

Rackspace surveys healthcare leaders' knowledge of tech

2 min
Rackspace surveys healthcare leaders knowledge of tech
New survey by Rackspace looks at how well healthcare executives understand technology

A new survey sponsored by Rackspace Technology has analysed how well healthcare leaders understand technology today, compared to  five years ago. 

Rackspace polled more than 1400 IT and non-IT decision makers in companies making over $300 million a year in six industries, one of which was healthcare. 

The survey asked healthcare executives about the changing role of technology in their area, including the dangers of falling behind, their knowledge of the role of technology, and familiarity with what technology can do to the bottom-line.  

The  majority (90%) say their appreciation for application technology has grown over the past five years, and 88% now have a better understanding of technology than they did five years ago. 
They were also asked about the ways technology helps drive corporate strategies. The survey found that: 

 * 62% say automation drives efficiencies 
 * 50% say they leverage innovative technologies like IoT and cloud native applications 
 * 48% say it allows greater employee collaboration 
 * 48% say it gives them real-time analysis/customer ‘pulse’ 

Among the technologies that benefit healthcare organisations the most financially i.e. generating revenue and reducing costs: 

 * 60% say AI/machine learning 

 * 61% say cybersecurity 

 * 56% say enterprise software 

 * 45% say e-commerce 

 * 44% say SaaS 

 * 41% say IoT 

Almost half of the respondents (44%) say that if legacy applications aren’t modernised in the next two to three years, healthcare organisations may lose their ability to compete. 
Other consequences of delaying modernising applications include: 

 * 56% say they wouldn’t be able to meet new regulations 

 * 46% say they wouldn’t be able to scale up IT to meet new demands 

 * 44% say customer service levels would be reduced 

 * 36% say they wouldn’t be able to integrate 

 * 33% say poor staff morale would result from inadequate systems 

 * 33% say there would be lost productivity  

Jeff DeVerter, CTO at Rackspace Technology, commented on the research: “The results of our survey are further evidence that modernising applications through a user lens is not just a ‘nice to have’ from a customer satisfaction perspective, but also delivers a wealth of tangible, quantifiable benefits to organisations.

“Applications are a foundation of customer experience, and it is encouraging to see an increased focused and rising enthusiasm for customer experience improvements.” 

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