Swift Shift launches re-engagement platform Boost to support home healthcare recruitment
Founded in 2014, Swift Shift, a HIPAA-compliant workforce recruitment and management platform for home healthcare enterprises, connects home healthcare providers with qualified caregivers and nurses to address the national nursing shortage.
Raising $5.7 million in funding. Swift Shift’s mobile-first workforce management platform for the home healthcare industry, named Boost, will provide a recruitment solution for home healthcare agencies by addressing the nursing shortage. Boost helps agencies re-engage their inactive workforce with targeted, relevant cases, thereby shortening the recruitment funnel.
The US is facing a critical nurse and caregiver shortage, with demand for nurses expected to reach 1.6 million by 2020, as an increase of geriatric and pediatric patients requiring care grows simultaneously. Recruiting new, qualified nurses is essential, but also expensive, costing up to $3,000 per each successful recruit.
By shifting the focus from job boards, digital ads, and other less targeted approaches to recruitment, Swift Shift’s Boost opens new pathways for agencies and nurses to connect based on value and relevance. 53% of the $3 billion spent on recruitment in home healthcare is allocated to re-engage nurses and caregivers who have already been recruited, vetted, and hired and have since become inactive. This leaves only 47% of home healthcare recruitment budgets attributing to net growth.
Lack of transparency about case allocation and long recruitment processes account for 50% of the drop off in candidates. Through Boost, nurses and caregivers now discover available cases according to their work preferences, skill set, available hours, and location. Convenience and earnings are maximised for applicants with faster approval times through on-demand, in-app applications.
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“We spent two years studying the recruitment metrics and challenges of Home Healthcare agencies and another year building a platform that delivers both what nurses and caregivers are looking for and also increases the productivity of recruiters,” said Assaf Shalvi, CEO and Founder of Swift Shift.
“The best operators in the Home Healthcare market realise that their growth is dependent on their ability to hire and retain staff. Boost is a tool that is built to deliver exactly that.”
Value for Home Healthcare Agencies
Swift Shift Boost reduces recruitment costs and increases nurse lifetime value by:
- Decreasing time spent screening applicants and higher conversions with targeted cases to relevant candidates
- Shortening recruitment funnel with rich, pre-vetted profiles that include experience, rating, certifications and endorsements
- Reduces “bench time” once application is complete with one click approvals leading to work assignments in less than 24 hours
- Longer tenures/higher retention of nurses with features such as in-app chat, multiple case application and management
- Real-time operational data insights, empowering agencies to make data driven operational decisions
- 100% success based recruitment tool is the first and only pay for performance model in the industry
Value for Nurses and Caregivers
Boost creates a meaningful engagement for nurses and caregivers by:
- Reducing travel time and expenses with location-based technology
- Enabling nurses and caregivers to control their work schedule from a mobile-app
- Offering in-app messaging to streamline communication with agencies
- Empowering nurses and caregivers to apply for jobs that they actually want
The nurse-facing mobile app leverages cloud technology. Clients include BAYADA Home Health Care, Interim HealthCare, Aveanna Healthcare, and more.
Birdie aims to reinvent elderly care with tech
British startup Birdie has announced it has raised £8.2 million to invest in innovation and scale up the business.
The company's announcement is timely as it follows the criticism of the UK government over their lack of a plan for social care, despite acknowledging the sector is in crisis - around a quarter of the UK's home care providers are on the brink of bankruptcy due to a lack of funds and staffing.
Birdie was born with a mission to "radically improve the lives of millions of older adults", by using app-based solutions, IoT and machine learning to put preventative care at the forefront. The company was founded by Max Parmentier, after experiencing his own frustrations with the care system - his grandfather struggled with the impact of life in a care home, but lacked any other option.
In 2017 Parmentier partnered with venture builder Kamet Ventures to set up Birdie, in a bid to fix this problem. Since then, Birdie has partnered with almost 500 providers across the UK, and supports more than 20,000 older people every week. In the past 12 months alone the number of people Birdie supports has got six times greater.
Birdie’s solution is an app to help care providers deliver more coordinated, personalised and preventative care, by giving them access to digital assessments, medication scheduling and planning tools. By using digital tools to take care of admin, staff have more time to spend with their care recipients.
The new investment will be used to fund Birdie’s next phase of growth in the UK, as the company scales to meet the rapidly growing demand of the aging population. The company will also invest in product innovation, creating new features to address customer requests.
In addition, Birdie is piloting new care models, including partnering with the NHS to identify COVID-19 symptoms, building predictive pharmacy models with AI, and helping health authorities to detect early warning signs of patients’ health risks.
Internally, Birdie is committed to having a progressive company ethos. All salaries are transparent, and staff work asynchronously to maximise flexibility and equity. Staff members also volunteer in their local community during office hours, and the company offsets all its emissions.
These efforts have led to numerous awards, including having the best SME culture in the UK, an Honorable Mention in the Health category of Fast Company’s 2021 World Changing Ideas Awards, and innovation in care at the LangBuisson awards.
“We believe the future of care for older people should be helping them to live at home for as long as possible through the delivery of personalised and preventative care" Parmentier said.
"Birdie is already the partner of choice for caregivers up and down the UK, and this new funding will help us rapidly increase the number we partner with and what we can offer them - meaning more people benefiting from more affordable, quality care. We’re proud of our mission and the values we embody to pursue it.”