TCF launches The Creative Floor Healthcare Awards
Written by Sarah Leader
The Creative Floor (otherwise known as TCF), the leading global portfolio site for advertising creatives, has turned to launching the world’s first and only global healthcare award show run by creatives. The only healthcare award show that will donate a percentage of profits to help young talent break into the advertising industry. With the winners deciding where the money goes. It is the first creative award show to have awards for account teams and clients.
For the first time in the history of any healthcare award show they have world-class judges from consumer as well as healthcare advertising disciplines:
Peter Souter, Chariman/CCO, TBWA London
Daryl Corps, CD, Droga5, Sydney
Andrew Spurgeon, CD, Langland
Jolyon Finch, CD, Publicis London
Alex Von Plato, Global CCO, Digitas Health, Philadelphia
Phil Cockrell, CD, DLKW/Lowe
Denis Mamo, CD, UrsaClemenger, Melbourne
Kathy Delaney, Global CCO, Saatchi and Saatchi Wellness, New York
Simon Rice, CD, AMV BBDO
Sean Riley, ECD, McCann Health Singapore and South East Asia
Shaheed Peera, Founder and CEO said: “We want to help redefine the way healthcare award shows are run and find a model that not only inspires but helps young talent break into one of the best jobs in the world. Our awards for Best Suit (Account Man/Woman), Bravest Client and Best Young Talent are a great opportunity to celebrate talent beyond the traditional creative department.”
Sponsors of the awards are PharmaTimes, PharmaPhorum, Healthcare Global, Mark Gibson Photographers Agent and world-renowned still life photographer Andy Rudak.
The early bird deadline is 28 February and final deadline for all entries is 28 March 2014.
To visit the site please go to: http://thecreativefloor.com/awards
NeuTigers: edge AI in healthcare
What is edge AI?
Edge AI is essentially a combination of edge computing and artificial intelligence. Algorithms are processed locally - directly on a mobile device or server - rather than in the cloud. This reduces cost, computing power and energy requirements. There are also claims that edge AI is so fast it is possible to reach near real-time analytics.
Edge AI devices include smart speakers, smart phones, laptops, robots, self-driven cars, drones, and surveillance cameras that use video analytics.
Who is NeuTigers?
NeuTigers is a spin-off company from Princeton University, formed in 2018 to apply edge AI and machine learning to solve challenges in healthcare, energy, productivity, and security.
With offices in Princeton, NJ, the company is based at one of the top AI accelerator programs of FutureLabs in New York, and has also established a subsidiary in Nice, France.
How is NeuTigers applying edge AI to healthcare?
The NeuTigers AI Technology Stack uses deep neural networks that mimic how the human brain perceives and interprets the world. The company has developed the StarDeepTM Smart Health Platform for health monitoring and biomedical imaging, to improve the accuracy and speed of diagnosing diseases.
NeuTigers say the platform has the potential to monitor and screen for thousands of conditions, when used in combination with medical devices and smart sensors already deployed in healthcare settings.
Are there any real world examples?
In January NeuTigers launched CovidDeep, a tool that predicts COVID-19 with more than 90% accuracy, using physiological data from a wristband along with blood pressure and blood oxygen readings. It then analyses the data and gives a prediction within two minutes.
This week NeuTigers announced a new study to detect the early signs of complications with sickle cell anaemia. Conducted at a hospital in Paris, the research will begin by looking at changes to skin response, heart beat, sleep and temperature to predict an acute episode of sickle cell anaemia, and how this impacts on the patients’ disease conditions and quality of life.
The second phase of the project is to expand with prospective studies across different sites in EU, Africa and the US to explore the models' accuracy and clinical effectiveness.
Adel Laoui, CEO and founder of NeuTigers, says: “The best way to deal with a crisis is to avoid it happening in the first place. We are now entering a new era where medical early warning systems have become a reality.
“We are excited at the possibility of deploying a technology that can save lives of patients dealing with sickle cell anaemia. The potential of the StarDeep platform to dramatically improve patient outcomes while slashing some of the highest costs of healthcare makes it one of the most exciting developments in preventative personal medicine.”