May 17, 2020

Why Every Health Care Professional Needs businessfriend on Their Phone

Health Tech
3 min
businessfriend offers a simple and attractive interface to connect and share professionally and socially in a new way.
Medicine is not a part-time interest, its a full-time job. Just ask any health care professional. Between meetings, surgeries, and patient consultations...

Medicine is not a part-time interest, it’s a full-time job. Just ask any health care professional. Between meetings, surgeries, and patient consultations, the day doesn’t end for providers once they leave the office.

Modern life makes us feel as though we can be everywhere and do everything, and beyond that, that we need to do both. Being busy is a status symbol – the more we do, the more important we are.

But being “crazy busy” has a price. Doing too much, too fast can be exhausting, misguided and potentially dangerous (take replying to an email while driving, for instance). In our overloaded world, time and attention can be depleted before the day’s work has even begun.

Most would say that in order to take control of our lives from the hectic pace we need to cut back. But any successful health care professional will tell you that doing so will only bring more headaches.

[READ MORE] 4 Reasons Telemedicine Will Trend Upward in 2015

What we need is a one-stop solution that offers the perfect blend of business utility and social identity.

Enter businessfriend.

In a world where we can choose from over two million apps from both Android and Apple combined, one must choose wisely. We don’t need more; we just need one platform that works.

“On any given day, the typical young professional can have as many as five platforms open to get them through their day,” said Glen White, founder and CEO of businessfriend. “[businessfriend] offers one complete forum that enables constant connectivity for optimal business communications. One mobile app, one desktop, any device – no more juggling apps.”

Instead of having to use several different applications to accomplish one goal, businessfriend offers a simple and attractive interface to connect and share professionally and socially in a new way.

There are four primary features offered by businessfriend that redefine how you interact with your professional and social network.


The DigiDex feature is a professionally social network that allows you to manage, communicate and share with your friends, colleagues, co-workers, peers and ex-colleagues.

Instant Communication

The Instant app on businessfriend gives you real time communication from instant messaging to voice and video calling.

[READ MORE] TOP 10: mHealth Apps for Android and iOS of 2015

Social Feed

Your social feed allows you to get the latest content of your choice and track immediate updates and interests within your network whilst discovering and sharing your favorite posts.

Cloud Storage

This digital workspace, allowing for two free gigs of cloud storage, allows you to organize, store and share your important documents, manage your pictures and videos while also write, store and share notes.

“We like to say businessfriend is the channel for professionals that are suffering from S.C.S. (scattered communications syndrome),” said Freddie Pierce, VP of Product and co-creator of the app. “We’re providing one place to consolidate all of your current communications, mediums and channels into one easy-to-use application. You’ll never have to say ‘I didn’t get that email’ or ‘Where did that document go?’ again.’”

To sign up for businessfriend, visit

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Jul 25, 2021

Getting ready for cloud data-driven healthcare

 Joe Gaska
4 min
Getting ready for cloud data-driven healthcare
 Joe Gaska, CEO of GRAX, tells us how healthcare providers can become cloud-based and data-driven organisations

As healthcare continues to recognise the value of data and digital transformation, many organisations are relying on the cloud to make their future-forward and data-centric thinking a reality. In fact, the global healthcare cloud computing market was valued at approximately $18 billion and is expected to generate around $61 billion USD by 2025. 

At the forefront of these changes is the rapid adoption of cloud-based, or software-as-a-service (SaaS), applications. These apps can be used to handle patient interactions, track prescriptions, care, billing and more, and the insights derived from this important data can vastly improve operations, procurement and courses of treatment. However, before healthcare organisations can begin to dream about a true data-driven future, they have to deal with a data-driven dilemma: compliance. 

Meeting regulation requirements

It’s no secret that healthcare is a highly regulated industry when it comes to data and privacy – and rightfully so. Patient records contain extremely sensitive data that, if changed or erased, could cost someone their life. This is why healthcare systems rely on legacy technologies, like Cerner and Epic EHRs, to manage patient information – the industry knows the vendors put an emphasis on making them as secure as possible.

Yet when SaaS applications are introduced and data starts being moved into them, compliance gets complicated. For example, every time a new application is introduced into an organisation, that organisation must have the vendor complete a BAA (Business Associate Agreement). This agreement essentially puts the responsibility for the safety of patients’ information — maintaining appropriate safeguards and complying with regulations — on the vendor.

However, even with these agreements in place, healthcare systems still are at risk of failing to meet compliance requirements. To comply with HIPAA, U.S. Food and Drug Administration 21 CFR Part 11 and other regulations that stipulate the need to exercise best practices to keep electronic patient data safe, healthcare organisations must maintain comprehensive audit trails – something that gets increasingly difficult when data sits in an application that resides in the vendor’s infrastructure.

Additionally, data often does not stay in the applications – instead healthcare users download, save and copy it into other business intelligence tools, creating data sprawl across the organisation and exposing patient privacy to greater risk. 

With so many of these tools that are meant to spur growth and more effective care creating compliance challenges, it begs the question: how can healthcare organisations take advantage of the data they have without risking non-compliance?

Data ownership

Yes, healthcare organisations can adhere to regulations while also getting valuable insights from the wealth of data they have available. However, to help do this, organisations must own their data. This means data must be backed up and stored in an environment that they have control over, rather than in the SaaS vendors’ applications.

Backing up historical SaaS application data directly from an app into an organisation’s own secure cloud infrastructure, such as AWS or Microsoft Azure, makes it easier, and less costly, to maintain a digital chain of custody – or a trail of the different touchpoints of data. This not only increases the visibility and auditability of that data, but organisations can then set appropriate controls around who can access the data.

Likewise, having data from these apps located in one central, easily accessible location can decrease the number of copies floating around an organisation, reducing the surface area of exposure while also making it easier for organisations to securely pull data into business intelligence tools. 

When healthcare providers have unfettered access to all their historical data, the possibilities for growth and insights are endless. For example, having ownership and ready access to authorised data can help organisations further implement and support outcome-based care. Insights enabled by this data will help inform diagnoses, prescriptions, treatment plans and more, which benefits not only the patient, but the healthcare ecosystem as a whole. 

To keep optimising and improving care, healthcare systems must take advantage of new tools like SaaS applications. By backing up and owning their historical SaaS application data, they can do so while minimising the risk to patient privacy or compliance requirements. Having this ownership and access can propel healthcare organisations to be more data-driven – creating better outcomes for everyone. 

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