Jan 08, 2022

World’s first refillable toothpaste dispenser in development

Helen Adams
2 min
Happier Beauty
Refills are growing in popularity as the world moves towards sustainable shopping. Happier Beauty introduces the first refillable toothpaste dispenser

After the success of bamboo toothbrushes, sustainable beauty start-up Happier Beauty is on a mission to fight back against the tonnes of plastic waste generated by regular toothpaste pumps and tubes.

The company has received a Smart Innovate grant of £150,000 and with it will develop a new toothpaste dispenser, which customers can buy and then refill with biodegradable refill capsules, which will eliminate the need for single-use plastic toothpaste.


Zero-waste dental care

The toothpaste dispenser will be made of aluminium and 50% recycled plastic. 

The refill capsules are biodegradable, so the new dispenser and refill capsules are completely zero-waste. 

The refill capsules will be sent out to customers as a subscription, along with the reusable dispenser in their first subscription. 


Refill items can save the planet and increase hygiene

“It is becoming clear that recycling will not save us from the climate crisis, and so Happier Beauty wanted to take it one step further by creating a truly circular refillable and reusable solution”, said Faye Wilson, founder of Happier Beauty. “We are so excited to be the world’s first toothpaste company to bring a refillable toothpaste dispenser to market. Refills are becoming more popular across food and beauty - so why not dental care? Toothpaste is a product we all use twice a day but innovation in this market has been pretty slow up until now.

“Our refills have numerous advantages for the planet, they are easy to biodegrade so reduce the amount of plastic going to landfills.”  


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