Eden Health: Telehealth 2.0
Eden Health is a direct-to-employer healthcare provider based in the US, who also work with commercial landlords to provide care to employees on-site. CEO and co-founder Matt McCambridge tells us what sets them apart from other healthcare organisations.
The Covid-19 pandemic has placed healthcare firmly on the agenda for employers, whether they’ve switched to remote working, kept employees on-site or returned to work abiding by Covid-safe guidelines.
Eden Health has been providing employers with primary care services since it was founded in 2015. In response to the pandemic they launched a series of tools including screening, monitoring and testing solutions and a dashboard providing companies with up-to-the-minute information on numbers and locations of both healthy and symptomatic patients, so employers can mitigate any potential outbreaks at the workplace.
The dashboard records everything from PCR test results to vaccination status. “With this data, for example, an employer can be confident in their decision to close and sanitise workplaces as a safety precaution” McCambridge says.
The HIPAA-compliant solution has had great results, with Eden reporting an 84% drop in positive Covid cases across its patient population. “The ability to identify, triage, and provide instant 24/7 care for member patients is the reason for this drop” McCambridge says. “Positive screenings across Eden Health’s patient population have been steadily decreasing over time, dropping from 10% of its population in March 2020 to just under 2% at the end of November.”
While Covid-19 has seen massive adoption in virtual consultations, Eden Health say their virtual care is more like telehealth 2.0 – where employees have access to the same dedicated primary care doctor whenever they need a consultation, someone who knows them, their health, their benefits and their ongoing needs.
“Eden Health is not another urgent care clinic or a traditional primary care provider” McCambridge explains. “Unlike most other medical practices, Eden Health is centred around the patient experience with each and every member dedicated to a single Care Team that they get to know and trust. Our clinicians and benefits experts work together to care for patients and families and to help them make smart, cost-conscious health choices.”
In 2020, the pandemic proved to be a massive growth driver for the company. Membership expanded to cover over 30,000 employees and their families, and Eden’s revenue was up by 1,000% year-over-year. “Since March 2020, we have helped employers identify and isolate more than 1K potential superspreader events while processing well over 275K daily patient screenings.”
“Moreover, COVID-19 has changed priorities for virtually every organization” McCambridge adds. “Health—both individual health and population health—has become a greater focus for companies and employees. This change has created additional urgency for companies, and has made Eden Health an even more attractive proposition.”
Zoom enters the healthcare market - a timeline
Since the pandemic began Zoom has become an integral part of daily life for people working from home, as well as a vital tool for families and friends to communicate. However it's also been eyeing up the healthcare space since 2017, and following the boom in telehealth the company has been rolling out additional services. Here we chart Zoom's move into healthcare.
2011 - 2013
Zoom is founded in San Jose, California, by Eric Yuan, formerly of Cisco. He got the idea to create a video calling platform from his visits to his girlfriend while he was a student, which would take 10 hours by train.
A beta version is released in 2012, which can host up to 15 participants. In 2013 this rises to 25. By mid-2013, Zoom has 1 million users.
2014 - 2017
Zoom attracts investors, including Sequoia Capital, Emergence and Horizon Ventures. By January 2017, Zoom has a series D funding worth $100 million.
2017 - 2019
Zoom for Telehealth launches, including an integration with EHR system Epic. It has cloud-based video, audio, and content sharing features, a "waiting room" for patients, and can easily be integrated into healthcare provider's workflows.
In 2019 Zoom goes public, with its IPO rising 72% in one day.
As a result of the pandemic, Zoom gains 2.2 million new users, more than in the whole of 2019. On the 23rd of March alone - the day the UK lockdown was announced - the platform was downloaded 2.13 million times around the world.
Share prices rise to around $150, and founder and chief executive Eric Yuan becomes one of the world's richest people, with an estimated net worth of $7.9 billion.
Early security issues are addressed by encrypting data with the Advanced Encryption Standard (AES). By now the the platform allows 99 people to be on a call simultaneously
New features launch, including Zoom Home and Zoom for Chats. Throughout the year the platform is used to replace most kinds of real life events: work meetings, online classrooms, church services and social events.
Renamed Zoom for Healthcare, users can share secured video, audio, and content through desktops, mobile phones, and conference devices. As well as Epic, it can be integrated with Strmr, IntakeQ, and Practice Better.
It can also be used with diagnostic cameras and other point-of-care devices, including digital stethoscopes.
In an interview with Korea Biomedical Review, Zoom Global Healthcare Lead Ron Emerson said: "Our service is not simply a virtual care and telemedicine platform but a multi-purpose platform that can satisfy the needs of healthcare institutions."
"It can be used for administrative tasks, including telemedicine, medical team meetings, recruitment, medical education, employee training, and disease prevention. Analysing electronic records managed by Zoom could provide meaningful insights into patient care."
Phoenix Children's Hospital, Belfast's Hospital Services Limited, Butler Health Services and the global Project ECHO are among Zoom for Healthcare's current customers.